Elevate your career presence with Market-Connections, your go-to service for professional LinkedIn profile writing.
In today's competitive job market, a strong online presence is crucial. Your LinkedIn profile is often the first impression potential employers get, so it's essential to showcase your skills and experience in a compelling way.
Enhance your online presence with a standout LinkedIn profile prepared by an expert LinkedIn profile writer who is not only a certified resume writer, but is also highly effective in showcasing your unique skills and achievements on LinkedIn.
Why Choose Market-Connections for Your LinkedIn Profile Writing Needs?
Expertise: You will work with a writer with more than 20 years of experience understanding the intricacies of LinkedIn.
Tailored Profiles: Build a customized profile aligned with career goals and industry.
Keyword Optimization: Your profile will have relevant keywords to ensure your profile appears at the top of LinkedIn searches and will be optimized to increase visibility on LinkedIn.
Targeted Content Creation: Develop a profile that resonates with your target audience and hiring managers in your field.
Compelling Summary & Headline: Craft a captivating headline and About section (formerly known as Summary) that effectively communicates your value proposition.
Experience & Skills Section Optimization: Showcase your accomplishments and skills in a clear, quantifiable manner.
Professional Formatting & Design: Ensure your profile has a polished and professional look.
Resume Expertise: Leverage in-depth knowledge of resume writing principles to translate your resume strengths to your profile.
Industry Knowledge: Tailor the profile content and keywords to your specific industry for better visibility.
Fast Turnaround: Receive a high-quality, optimized LinkedIn profile within a reasonable timeframe.
The truth is that both your LinkedIn profile and resume are tools to professionally present your work and career, but they do so in varying ways and for several reasons:
Your resume is mainly served to present you to employers for job opportunities. Your LinkedIn profile mainly serves to present you as a professional to your peers, other people in your industry, and your circle of connections at large. It's more like your #workstory.
LinkedIn is a social platform; albeit a “professional social platform”. Therefore, your tone on LinkedIn is much more relaxed and personable than it would be on your resume.
Generally, resumes are not overly expansive. They may only be up to two pages in length, with concise details. But on LinkedIn, your profile Summary alone allows you to use up to 2000 letters. Reading your Summary may even sound as though someone is hearing you talk to them about your career and professionally share your story. For many other descriptions allowed on your profile, there are not even any constraints on word count.
Resumes are formal documents with many rules and regulations. This is in sharp contrast to the social media environment of LinkedIn. For instance, pronouns are never implemented in a professionally written resume. Meanwhile, LinkedIn is a communication platform for professionals to talk and connect about many topics. It is customary and recommended to use the first person in writing your LinkedIn profile.
Another significant difference between a resume and a LinkedIn profile is that of dynamism. A stellar resume would have an emphasis on brevity. For the most part, the resume is a word-processing document. Contrary to LinkedIn, which is interactive media where you can include all kinds of attachments such as PDF samples of your work, photos, presentations, slides, videos, etc. The possibilities are endless.
In contrast to a resume, which is shared on your prerogative, a LinkedIn profile is in the public domain. Thus, the audience for it is quite extensive – anyone can do a simple Google search and land on your profile. Therefore, there is a need to adapt the focus of your LinkedIn profile for such an audience.
The fact that a LinkedIn profile is accessible publicly means that your profile may be included in a recruiter’s database and you may be notified about opportunities you didn’t know existed. So, your LinkedIn profile must depict a more comprehensive view of how you would like to be seen in the public view.
In contrast with your resume, the social media environment of LinkedIn allows for your profile to be in constant flux. It expands and ages with time, as you include additional content and engage your audience. People may find new data on your profile with every new visit. A resume, on the other hand, must always look like a completed document (not a work-in-progress) and undergoes little to no changes during the application process.
Anyone with experience in HR Management and knowledge of Affirmative Action details will tell you that it is not generally a clever idea to have a picture on a resume. Whereas, your LinkedIn profile requires a good picture of you. It is a platform to facilitate connections and interactions.
Unlike your resume, which focuses mostly on the past, your LinkedIn platform is a place to showcase your potential and give everyone a much clearer idea of what you are doing here and now, as well as what you can deliver on a short- and long-term basis.
Regardless of what your resume says about you, recruiters and hiring managers will always reach out to your LinkedIn profile to see “what else” they can learn about you, or how you would professionally communicate, with a more relaxed tone. It’s a way of getting to know you better.
LinkedIn Profile vs Resume - Expert LinkedIn Advice
LinkedIn Profile Writing is Reserved for Resume Clients
The LinkedIn profile writing service is offered exclusively to clients who have already purchased resume writing services. This ensures a seamless integration between the resume and LinkedIn profile, presenting a cohesive professional brand.
Ready to take your career to the next level?
Ready to transform your LinkedIn profile? Contact us today to get started. Schedule a Discovery Calltoday to discuss your professional LinkedIn profile writing needs.
Based in Los Angeles, serving clients both locally and remotely.