Best Colors for ResumeHiring managers don’t see candidates in terms of black and white. Not anymore, anyway. Color is becoming an increasingly important part of résumé design. Color on the résumé shows how to make your resume stand out to human readers. Color can direct the reader’s eye to important information — especially accomplishments. Color Theory and Color PsychologyWhen using color on career documents, it is important to consider both color theory and color psychology. Color theory is the collection of guidelines and principles designers use to communicate with users. In 1666, Sir Isaac Newton defined three groups of colors:
The breakdown of colors is as follows:
Note that colors you see on a screen don’t look the same in print. The RGB color profile consists of red, green, and blue hues that combine to create color variations. This color mode applies exclusively to digital displays (computer monitors, mobile devices, and television screens). However, color elements vary across different computer systems and models, so a RGB color on an iPad may look different than a RGB color on a Surface or a Chromebook. A RGB profile uses an “additive” process to produce color by blending light. The color displayed on your screen depends on the presence or absence of RGB base hues. The presence of all RGB hues at full intensity yields white, while the absence of color produces black. In contrast, print documents are primarily based on a CYMK color profile, which contains cyan, magenta, yellow, and key (black) that combine to produce a range of hues. This four-color process works for any type of printer. If you’ve ever taken a magnifying glass to a printout, you can see the four-color dots that layer to create different hues and gradations. As with RGB profiles, a CYMK color profile varies among different styles and models of printers. CYMK uses a “subtractive” color process. As inks and dyes are layered upon each other, they subtract from the white of the paper. (Think of it when you were a kid — when you mixed lots of different paint colors, it created a dark color — sometimes an ugly brown or black. Using fewer colors created a lighter color, an example of the subtractive color process.) Most modern résumés are viewed on screen, so RGB is the primary factor in choosing colors. However, résumés are sometimes printed out, so make sure the résumé still looks appealing in print form. Like font choice, color choice is often a matter of personal preference. Color theory is a fact (the practical application of mixing and matching various hues), while color psychology is a choice. Color psychology is the influence of colors on human mood and behavior. At its most basic, résumé colors should reflect your personality and positioning. You can also apply color psychology to create a positive psychological impact on the résumé reader. Color choices should also consider accessibility — for example, being mindful of red-green color blindness in some readers. While dark text on a light background is almost always readable, white letters on a dark background does still meet the Americans with Disabilities Act (ADA) accessibility guidelines because it provides sufficient contrast for readability. Reverse text (for example, black text on a blue background) can be an issue when using a low contrast color on a low contrast background, so high contrast is preferred. Text that is larger and has wider character strokes is easier to read; therefore, an 18-point bold font can have lower color contrast than a 12-point serif font. Some hiring managers and recruiters express a strong preference about use — or avoidance — of color on career documents. Color is best for certain industries for sure — among them, design, art, education, advertising, music, and fashion. But even more “traditional” industries are recognizing how effective color and design can be in attracting the reader’s attention. However, some hiring managers like tradition and don’t like to see color anywhere on a résumé. If you are asked by a recruiter to remove the color from your résumé to submit to a specific hiring manager, do a “Save as” of the file and remove it. But for most direct applications with a company, it’s perfectly acceptable to include color, unless otherwise specified. Color psychology is largely impacted by personal preference and perception. However, research has identified some specific characteristics that are often associated with particular colors. For example:
Subtle, jewel tones (navy blue, burgundy, dark green, deep purple) — when used as an accent especially — are appropriate for almost all conservative industries, including legal, finance, engineering, politics, and medicine. Muted, natural tones and pastels are also acceptable. Colors are assigned “meaning” but this can be affected by the age, culture, and gender of the reader. Different parts of the world view some colors very differently. For example, regarding gender preferences, research shows:
Color can be used judiciously to highlight key information on the résumé — such as résumé headings — WORK EXPERIENCE, EDUCATION, AFFILIATIONS, etc. Color can help the reader find important information. Do and Don'ts with ColorDO consider your personal brand and personality when selecting colors for the résumé. Also consider matching the color on the résumé to the brand colors of the company being applied to. Mirroring company colors shows you have done your homework and changing colors is an easy adjustment to make in Microsoft Word. For example:
When using color on a résumé, DO maximize contrast by using “opposite color” pairs — for example, blue/yellow, blue/orange, navy/gold, and purple/gold. DO add color to the design, not just the content. Include color on design elements such as lines, boxes, and callouts. DO make sure the color works both on the screen and when the résumé is printed out. DON’T use too many colors. A maximum of three colors is recommended — one color for the résumé header and sections, a second color for body text, and an accent color to add emphasis (for example, bullets or subheadings). Black or a dark gray is recommended for main body text. DON’T put a light color on a light or white background. From a technical standpoint, color on the résumé has little bearing on résumés filtered through applicant tracking system software, as long as there is sufficient contrast between the text and background. However, some color choices can reduce readability of the résumé if not carefully considered. DON’T be afraid to stand out. You can’t go wrong using black (and white and gray) on a résumé, but it may keep you from standing out in a crowded field of candidates. Best Practices with ColorIn addition to the dos and don’ts listed above, also consider the following best practices:
“Color is like a spice” — use it to accentuate. Too many colors, not enough contrast between colors, and using bright primary colors are just some of the common mistakes made with color on résumés. About the AuthorMandy Fard is a Certified Professional Resume Writer (CPRW, CMRW) and Recruiter with decades of experience in assisting job seekers, working directly with employers in multiple industries, and writing proven-effective resumes. |
Award-winning resume writing services
Categories
All
powered by Surfing Waves
AuthorMandy Fard is a Certified Professional Resume Writer (CPRW, CMRW) and Recruiter with decades of experience in assisting job seekers, working directly with employers in multiple industries, and writing proven-effective resumes. 
Archives
November 2023
|
-
Greater Los Angeles
and Kern County
-
mandy@market-connections.net
.
RSS Feed
