Building your personal brand
Becoming an influencer
How to build your own brand
1. Your personal brand is one of your biggest assets.
2. Your personal brand can take your business to places you never thought possible.
3. What Is a Personal Brand?
4. A personal brand is all- encompassing. It's about who you are and what you do.
5. Your personal brand is how you present yourself to your ideal audience.
6. Your personal brand includes your:
7. Thanks to the internet and the power of social media, every person can be their own brand.
8. We all have the tools to build powerful personal brands.
9. The crucial question is whether you are actively taking control of your brand.
10. It’s always better when you’re in control of the process.
11. So, how do you actively build an effective personal brand?
12. Why Do You Need to Build a Personal Brand?
13. Every entrepreneur, coach, consultant, or freelancer should be building their own brand.
14. Personal Branding Allows You to Stand Out from the Competition
15. Your competitors can’t bring what you bring to the table.
16. You have unique:
17. ...that set you apart from everyone else.
18. Building your personal brand allows you to highlight your uniqueness.
19. Think about Rolex and how they’ve set themselves apart from the competition.
20. The more you work to build your personal brand, the greater the edge you’ll have over your competition.
21. Personal Branding Allows You to Charge a Premium Price
22. The stronger your brand, the more people want your services, and the higher price you can charge.
23. This is exactly why Nike is able to charge so much for their shoes.
24. By working hard to build your personal brand, you too can charge a premium price.
25. Personal Branding Highlights Your Expertise
26. With every piece of content that you share...
27. ...you establish yourself as an expert in your field.
28. The more you demonstrate your expertise, the more your audience will trust you and come to you to solve their problems.
29. Personal Branding Allows You to Attract Your Ideal Audience
30. When you’re known as the expert in your industry:
31. Tony Robbins is a prime example of this.
32. He attracts huge audiences of people who want to fulfill their potential.
33. Do you want to experience the Tony Robbins effect?
34. Personal Branding Puts You in Charge of the Narrative
35. Your personal brand will evolve, whether you want it to or not. If you:
36. ...then you’re already building your personal brand.
37. The question is whether you’re intentionally shaping the narrative of your brand.
38. The beauty of intentional personal branding is that it ensures that you’re actively shaping your own narrative.
39. Personal Branding Increases Your Visibility
40. The more you build your personal brand, the more visible you’ll become.
41. As your fan base grows, you can expect to be featured in the media.
42. The more you’re featured in media outlets, the more opportunities you’ll have to speak in front of crowds.
43. Building your personal brand and building your platform go hand-in- hand.
44. Personal Branding Shapes What Content You Share
45. Only share content that aligns with and promotes the values of your personal brand.
46. Personal Branding Connects You More with Individuals
47. The more you work to build your personal brand, the more individuals will want to connect with you.
48. Personal Branding Allows You to Become an Influencer
49. There are some significant benefits to being an influencer...
50. Big brands want to work with influencers that have a large audience, which can result in more revenue for you.
51. You often receive free things from companies who are interested in partnering with you.
52. You receive media requests to speak at, or even just attend, events.
53. Are you starting to see the power of your personal brand?
54. There are few things more powerful than your personal brand.
55. Are you ready to start building your personal brand?
56. How to Build a Personal Brand
57. Step #1
Determine Who You Really Are
58. Ask yourself:
59. The answers to these questions should shape your personal brand.
60. Step #2
Determine What You Want to Accomplish
61. Answer these questions:
62. Step #3
Identify Your Target Audience
63. To identify your core audience, ask yourself these questions:
64. When determining your core audience, it can be helpful to create a persona which represents your ideal client.
65. Include the following information in the persona:
66. Step #4
Determine Your Unique Selling Proposition (USP)
67. I help (target person) to (achieve X) so that they can (outcome).
68. Your USP should portray the heart of who you are and how you help your audience.
69. It may help to give your USP a unique name that will stick in people’s minds.
70. Creating your USP gives you a high degree of clarity about what your brand is all about.
71. Step #5
Start Treating Yourself as a Brand
72. In every communication with your audience, you stay true to your brand message.
73. It also means creating a strong, compelling website.
74. It means creating a media page or media kit on your site for media inquiries.
75. It could mean having an assistant answer your emails.
76. You have to treat yourself like you truly are: a powerful brand that has a powerful message.
77. Step #6
Optimize Your Website
78. Your website is one of the primary places people get to know who you are and what you do.
79. Your website also functions as one of the primary ways you turn visitors into paying clients.
80. First impressions are really important when it comes to your website.
81. Have a professional logo designed.
82. Show off your Unique Selling Proposition.
83. Use professional photographs.
84. Use testimonials.
85. Present a clear call-to-action.
86. Create a compelling “About” page.
87. Create a Services page.
88. Give away free resources.
89. Create a Contact page.
90. Step #7
Develop Your Content Strategy
91. One effective content strategy is the “Pillar Method.” It works like this…
92. At set intervals create a longer piece of “pillar” content.
93. Publish your pillar content on your primary platform.
94. Take your pillar content and cut it up into smaller, shareable pieces of content.
95. Share the smaller pieces of content across all your channels.
96. Repeat the process again and again.
97. By using the “Pillar Method” for your content strategy, you ensure that every piece of content you post is always on brand.
98. In addition to using the “Pillar Method,” you can also simply repurpose content into different formats.
99. Step #8
Constantly Add Value to Your Audience
100. The main thing people should take away when interacting with your brand is how much value you provide.
101. Step #9
Build a Community
102. Start a private Facebook group.
103. Host live events.
104. Create a membership site.
105. Now Is the Time to Build Your Brand
106. “We all have a personal brand whether we think about it that way or not. So, let’s be intentional about it.” Kathy Klotz-Guest
107. Here’s a quick summary of how to build your brand:
108. The more you do those things, the more you’ll attract an audience of raving fans. Need help? Reach out to https://www.market-connections.net.
How to use self branding for business
Self branding and career growth
Your personal brand is no longer something to be taken lightly, if you want to be taken seriously in business. This is to outline the value of personal branding, identifying your own brand, and promoting your brand for career growth.
The value of personal branding
What your personal brand does
How to create a personal brand
Identify your personal brand
Marketing Your Personal Brand
Use these strategies to expand your reach
Increase your visibility. Post fresh content on your website or blog regularly. Stay active in social media. Look for opportunities to teach classes, give presentations, or write articles in your field.
Branding used to be for cattle and big corporations, but now everyone is in on the act. Take charge of your personal brand to achieve more career success and guide your life in a direction that is meaningful for you.
Writing a LinkedIn Summary
LinkedIn Summary Help
The “Summary” section of your LinkedIn profile is a vital part of your LinkedIn presence. Knowing how to write a good LinkedIn Summary will have a direct impact on whether or not a visitor will continue reading the rest of your profile. You have 2,000 characters to give readers a brief snapshot of who you are.
The first 2-3 sentences need to instantly get your prospects interested in your profile — or, even better, get them excited about reading the rest of your profile. How do you add more value to the company, or solve problems better than other job candidates? Your LinkedIn Summary can set you apart from other jobseekers on LinkedIn by demonstrating that you understand what employers want — and what you have to offer that meets that need.
How to write a good LinkedIn Summary
LinkedIn Summary Examples
Use these ideas as examples of what to write in LinkedIn Summary:
Write naturally and conversationally. In contrast to your résumé, you should use pronouns in your Summary. Speak in the first person, not third person. (“I did such-and-such.”) Write as if you’re speaking to an individual reader. Make it personal. Be sure to emphasize outcomes — as well as what makes you uniquely qualified to do the job you do.
Never loose sight of the fact that your resume and your Linked profile are not the same thing.
There are many diferences when it comes to the use of a resume vs. LinkedIn profile. Unlike the rules of resume writing, please be conversational and informal in your tone when it comes to writing a LinkedIn Summary. Use contractions (“you’re” instead of “you are”). Every word counts! And pay attention to grammar and spelling. Make sure there are no mistakes in your profile. Re-read and edit it. Have a colleague, friend, or spouse read it. Copy-and-paste it into a word processing program and run a spell-check on it.
You can also use asterisks, dashes, hyphens, and other keyboard characters to format the Summary and make it easier to read.
Try to find a common THREAD through your work. Then, once you have a theme, use storytelling principles to write your Summary as a narrative. Have a beginning, a middle, and an end.
LinkedIn Summary Character Limit
There is a limit of 2,000 characters (not words) to write in the Summary (About) section of your LinkedIn profile.
Your Summary can be anywhere from a few sentences up to a few paragraphs. But don’t waste any words — make the most dramatic, powerful, attention-getting statement you can. Don’t use any more words than is necessary, and don’t be overly flowery in your language. The point of the first sentence is to get the prospect to read the second sentence. And the next sentence. And the next.
On LinkedIn, a 'character' can be a letter, number, space, and punctuation. The current LinkedIn set up and design of a profile only shows the first two lines of your Summary or About section to the reader. The reader will then have to click on SEE MORE to see the rest. So, the two-liner opening is only about 200-250 characters (or about 25-42 words). Make sure you use these words to write a compelling opening .
How to create an elevator pitch
Learn how to write an elevator pitch as a short summary to talk about yourself in a compelling and concise way. Knowing how to do this right is imperative. Your elevator pitch tells the employers about what your expertise is, how you can contribute and what is the impact of your contribution. Try out these suggestions for preparing and presenting your introduction.
Preparing Your Elevator Pitch
Presenting Your Elevator Pitch
An effective elevator pitch entices people’s curiosity and makes them want to hear more. Formulate an elevator pitch to tell the employers why hiring you is the right decision.
How to Make a Career Out of Creativity
Maybe you’d like to turn your creativity into a career but jokes about starving artists make you a little nervous. In reality, it is possible to make a living while making art.
Whether you’re a drama student trying to figure out what to do after graduation or a professional thinking about making a career change, you can do something artistic with your life.
Find out how to channel your creative skills into a rewarding career.
How to start a creative career?
While there are many paths to developing a creative career, the first steps are often similar. A strong foundation will help you navigate your way to success.
Use these strategies:
More than 40% of creative workers are self-employed, according to the Arts Council. Consider freelancing or starting your own business.
Follow these tips:
Revising Your Current Position
Smart companies value creative employees because they overcome challenges and spot promising opportunities. Regardless of your job title, you’ll be an asset if you approach your work like an artist.
Consider these ideas:
Find work that engages your talents and imagination. Use your art to earn a living or take a creative approach to whatever career you choose.
25 Strategies to give an All-Star Speech
What is your elevator pitch?
How to give a professional speech
Did you know that giving a speech tops the list of most common fears. Standing in front of a group of people, hoping you don’t mess up, and praying that the words come out right is frightening. Try these tips to help you stay calm and give that all-star speech that you’re capable of giving...
How to preapre your elevator pitch?
Branding? Job Positioning? What IS all that?
The terms “branding yourself” has already become a part of many people’s vocabulary, while others are still wondering about its definition. While “branding” (which is defined as “to make an indelible mark or impression on somebody or something”) is a valuable strategy, you may be more comfortable with the idea of simply positioning yourself to be successful in your job search and career.
Many jobseekers don’t realize they have already positioned themselves — they just haven’t articulated it yet. Maybe you’re known as “the sales manager that makes quota, no matter what’s going on in the economy,” or “the engineer that can speak in language the customer understands.” That’s your positioning.
To cultivate the job positioning that will help you reach your career goals, you must understand and be able to communicate what makes you exceptional and compelling.
You must find a way to stand out in a crowded job search. If you’re not known for something, you won’t be known for anything. One size does not fit all.
Knowing your skills and professional qualifications — and being able to articulate them — will also help you navigate applicant tracking systems (ATS).
Position yourself effectively to attract connections, opportunities, and job offers.
How to Develop Your Job Positioning
To identify how to position yourself, it helps to examine a couple of key issues:
Be aware of the kind of work you are willing to do, and the kind of work you don’t want to do. Make a list of the things you like to do, and what you don’t like to do.
Look to your work history for clues to your job positioning. What in your work history did you do to make things better? Look for instances where you showed leadership and accomplishments.
Check out your existing online profile. What comes up when you Google yourself? What is your social media presence? What are you known for online?
Begin with the end in mind: What job do you want? Then figure out what qualities and attributes set you apart from your competition.
Additional resources to help you identify what makes you stand out:
Research Your Profession to Identify Your Job Positioning
Researching your desired job can also help you identify your unique job positioning. Looking at job postings can help, but you should also consider going further in-depth. These sites can help:
O*NET Online (https://www.onetonline.org/)
This website was created for the U.S. Department of Labor/Employment and Training Administration by the National Center for O*NET Development. The O*NET program is “the nation’s primary source of occupational information,” according to the site. It contains information on hundreds of occupations and is available to jobseekers at no cost.
Every occupation requires unique knowledge, skills, and abilities. These occupational characteristics are outlined on the site. The occupational descriptions, which include descriptions of day-to-day work, along with qualifications and interests of the typical worker, allow jobseekers to identify unique job positioning opportunities for themselves in their job search.
You can also access the O*NET Resource Center, a free tool (available for immediate download) to assess your occupational interests. The tool offers personalized career suggestions based on your interests and level of work experience.
Access the tool here: https://www.onetcenter.org/IP.html
My Next Move (https://www.mynextmove.org/)
You can start your research on an O*NET affiliated site, My Next Move. The site is an interactive tool for jobseekers to learn more about career options. It includes descriptions, skills, and salary information for more than 900 professions. You can identify careers through keyword search, by browsing industry classification, or through the O*NET Interest Profiler.
My Next Move is maintained by the National Center for O*NET Development under the sponsorship of the U.S. Department of Labor/Employment and Training Administration.
When you identify a profession, you can assess the knowledge, skills, and abilities required for success in the role. These can often provide guidance for job positioning. The “Personality” and “Technology” sections also give insight into your personal positioning.
The “On the Job, You Would” information includes common job functions. Look to see if these are areas where you excel — this can be a point of differentiation.
Also check out the “Also Called” information under the occupation for related job titles you can use in your job positioning tagline.
America’s Career InfoNet (https://www.careerinfonet.org/)
This website is affiliated with the U.S. Department of Labor’s CareerOneStop program. The website includes occupation and industry information, salary data, career videos, education resources, self-assessment tools, and career exploration assistance.
Occupational Outlook Handbook (https://www.bls.gov/ooh/)
The Occupational Outlook Handbook (OOH) provides information on what workers do, working conditions, what qualifications are required for success in the position, pay, job outlook, similar occupations, and sources of additional information for research for more than 300 occupational profiles.
To find an occupation, browse the occupational group of interest on the left-hand side of the website, or use the “A-Z Index” (if you know the specific occupation). You can also enter a job title into the “Search Handbook” box at the top of the site. You can also search for occupations by pay range, education level, training, projected number of new jobs, and projected job growth rate — using the “Occupation Finder” or occupation selector drop-down menus on the home page. If you can’t find an occupation you are interested in, look in the alphabetical index, using similar occupational titles to search for an occupation.
You can also research your prospective employer to identify how to effectively position yourself to work at that specific company. Glassdoor is an excellent way to assess what is important to the employer and how you might fit in.
Dos and Don’ts For Job Positioning
Here are things you should do:
Here are some things you should not do:
Job Positioning Can Make It Easier to Find a Job
Recruiters and hiring managers need help knowing what kind of position you’re focused on. It’s harder to find a job when you don’t know what kind of job you want. Conversely, it is easier to find a job if you know what kind of job you want.
There are fewer opportunities for average performers to be found in the hiring process, but there are tremendous opportunities for stars. Positioning helps you identify where you can be a star performer and then make the case (through your work and your career communication documents) to support this claim.
The next step is to align your job search with your positioning. Make sure your résumé and interview preparation supports this and makes your case.
Know Your Job Positioning Before You Look for a Job
Many jobseekers develop their job positioning when they are looking for a new job. But job positioning can help you be more effective — and visible — in your current job.
In your current job, get attention for the work you’re already doing:
Develop your own communications plan in your current position. Increase your personal visibility by speaking, writing, and participating in social media. Once you’ve identified your job positioning, see how you can incorporate it into your everyday work life. This will make you worth more to your current employer (remember, superstars stand out!) and make you more attractive as a job candidate when it is time for you to look for a new position.
Visual CV for job search?
Visual CV's have a different purpose than a standard resume. They are not exactly the same thing... A Visual CV is an effective tool for networking purposes. It is a step up from just handing out your business card while networking. It is a step towards branding your name, your service, and all that you have to offer.
Visual CVs are NOT ATS-friendly (Applicant Tracking Systems). There are over 40 attributes one can unwittingly build into a resume that will cause ATS difficulty reading. Some will cause ATS to not be able to read anything at all.
A major contributor to problems is graphics. But that is not the only problem. In fact, it goes beyond graphics. File types such as PDF's, font choice, mixed fonts, how certain information is laid out, even section tiles, can cause problems depending upon who the ATS software vendor is.
With over 200 ATS software providers and no standard to uphold, it's no wonder people fail to get responses or are rejected regardless of qualifications.
Visual CVs are fine IF, ... IF you can hand the resume to a human. The computers that read them are blind. That is why a Visual CV is best used only for networking purposes. A more classic resume is still your most powerful tool to navigate through the job search process.
Classic resume vs Visual resume
TRADITIONAL RESUMES WIN EVERY TIME
No visual resume has “perfect fit” formatting for most people and it’s like trying to reinvent the wheel to make visual resumes bend to your wishes. Visual resumes ARE slick to look at. Use them for networking at a job fair where somebody has already met you and you just want them to remember you.
Visual resumes are usually created with complex formatting features such as images, graphics, text boxes (most ATS systems can't read information in a text box or in the header or footer), columns, etc. Images, color, and "fancy" elements on a resume just interfere with the ATS and are visually distracting for most people reading and comparing Visual CVs to a normal, easy-to-read classic resume.
Visual CVs with a picture of the jobseeker are considered automatic disqualification by most HR Managers. In fact, it is close to illegal for an HR Manager to even have talents’ photo(s) on hand (on one's computer).
Mandy Fard is a Certified Professional Resume Writer (CPRW, CMRW) and Recruiter with decades of experience in assisting job seekers, working directly with employers in multiple industries, and writing proven-effective resumes.