Do you wonder how to use LinkedIn TO ADD VALUE to your career or job search? Do you know how to use it to lead you to results?

LinkedIn can be an excellent resource for new business development or for job searching. Following a recent blog post about LinkedIn Settings in 2019, this post is an infographic on How to use to LinkedIn for job searching or for new business development purposes.

When it comes to posting your resume online, your privacy is of utmost importance. It may be a good idea to learn how to protect your privacy on LinkedIn as well.
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Follow the steps in the infographic above and you will discover an amazing professional platform to catapult your career and you will broaden your perspective about this great professional resource; plus, it’s free! 

​Normally, when you are setting up your LinkedIn privacy settings, you’re selecting the audience you want to be able to see your LinkedIn profile. But there is one new LinkedIn setting that you will want to select to ensure that LinkedIn doesn’t share your content.

When Microsoft purchased LinkedIn in 2016, the integration of the social media platform with Microsoft’s products was alluded to in the announcement. In an internal memo published on TechCrunch.com, LinkedIn CEO Jeff Weiner identified some specific areas where the two companies would work together. These included:
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• LinkedIn identity and network in Microsoft Outlook and the Office Suite.
• Enabling members drafting résumés in Word to update their profiles, and discover and apply to jobs on LinkedIn.

With the announcement of a new Microsoft Word feature called “Resume Assistant,” that integration is becoming even more apparent. When this feature is enabled, it shows what other people in similar roles say about themselves in their LinkedIn profiles, allowing users of the word processing software to incorporate that content directly into the résumé they are creating for themselves.

While it has always been possible to view profiles of individuals in similar roles for inspiration when constructing your résumé, LinkedIn Headline, and profile content, this new feature allows users to directly copy content from other peoples’ LinkedIn profiles. And, in fact, it is encouraged by Microsoft/LinkedIn.

Fortunately, with the introduction of this new feature, LinkedIn has also recently added a new privacy setting to allow you to omit your LinkedIn profile from showing up in Microsoft Word’s Resume Assistant. Disabling the sharing function makes it harder for others to “plagiarize” your LinkedIn content — whether you wrote it yourself, or had assistance from a professional résumé writer.
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One of the best things you can do to keep your content from being plagiarized is to make it uniquely about you and branding yourself so distinctively that your content couldn’t possibly be used to describe anyone else but you!

The default setting is “Yes” — “Allow Microsoft Word to display work experience descriptions from your profile to users of Resume Assistant.”

Here is LinkedIn’s explanation of the Resume Assistant integration.

Note: Even though you have disabled the sharing of your content with the Resume Assistant, LinkedIn’s Privacy Policy and Terms of Service explicitly warn users that the information that you share can be seen, copied, and used by other members.
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One of the best things you can do to keep your content from being plagiarized is to make it uniquely about you — branding yourself so distinctively that your content couldn’t possibly be used to describe anyone else but you!

“If you build it, they will come” may have been true for the Iowa corn farmer in the 1989 film “Field of Dreams,” but as a jobseeker, simply “building” a LinkedIn profile will not open the floodgates to job opportunities, nor will you have recruiters contacting you to solicit your interest in filling their open positions.
 
About 87 percent of recruiters (92 percent of recruiters with Fortune 1000 companies) use LinkedIn as a major source for finding and vetting candidates and posting positions. For your profile to have the greatest impact on your job search, there are two things you must do:

1. Build a complete profile that is well-branded and keyword optimized (you may want to hire a professional to help you with this, if you haven’t already).
2. Increase your visibility by optimizing your LinkedIn Settings and Career Interests. This guide will walk you through what to do, how to do it, and why.  

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The first step is to locate the Settings & Privacy page in your profile; the following screenshot will show you how.

Hover your mouse over the word Me and click the drop-down arrow below the thumbnail image of your profile picture.
 
Scroll down to Settings & Privacy and click.
 
This will open the Settings & Privacy window, with four headings across the top (Account, Privacy, Ads, and Communications). You’ll want to be sure you have the window open for Privacy.
 
There are several categories of settings on this page, beginning with How others see your profile and network information. Scroll about two-thirds of the way down and you will find the heading for Job seeking preferences.
 
The next screenshot shows you what this section looks like and the five areas to address. Follow along…
 

Let’s start by looking at the various options available to you. Click on either the first heading or the word Change as listed on the right side (not showing in this picture).

The first few settings address how your applications will be handled when you apply for a job via LinkedIn. You can save your application answers (I recommend turning this feature on), choose to apply for jobs with 1-Click Apply (to activate this feature, you must first scroll down to Contact information and enter a phone number), and input an email and address and phone number where recruiters can reach you. The next screenshot shows you each of these options.

When you apply for an Easy Apply job on LinkedIn, you can save your application information and use the information as default for future job applications, allowing you to more quickly apply for jobs. You can also opt in to applying for jobs with 1-Click Apply based on this saved application information.
 
When you apply to jobs with 1-Click Apply, LinkedIn will send the job poster your full LinkedIn profile in addition to the following saved application answers:
 

• Email address: You can choose from the email addresses you’ve already provided and verified. You can’t add a new email address with 1-Click Apply.
• Phone number: You’ll need to provide a new phone number to be included with your application. LinkedIn won’t use the phone number stored in Settings & Privacy. Phone numbers will be pre-populated, either via the first application or from the job application settings page.

 
​You can preview your application and change your answers before applying to any job.
 
Scroll down further and you will have the option of uploading a resume. You can have as many as four different versions of your resume uploaded and saved in your profile. The next screenshot shows you how.
 
Note: Resumes you have uploaded to your profile are not visible to other LinkedIn users. They are only stored in your account and available for you to attach to applications.
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• To upload a new resume, click Upload under Default Resume in the Resume section. LinkedIn will only store the four most recently used resumes that were submitted on LinkedIn.com or the LinkedIn Mobile App. If there are four stored resumes, the Upload button won’t be available, and you’ll need to delete a recently used Resume to upload a new one.
• To replace your default resume for 1-Click Apply, click Replace Default under Default Resume in the Resume section.
• To remove your default Resume for 1-Click Apply, click the More icon (…) next to the resume name under Default Resume in the Resume section and select Remove Default from the dropdown.
• To delete a recently-used resume, click the More icon (…) next to the resume name under Recent Resumes in the Resume section and select Delete from the dropdown.

 
Important: The ability to reuse recently uploaded resumes is currently only available on LinkedIn.com and the LinkedIn Mobile App. The feature is not currently available on the LinkedIn Job Search App.
 
Resume Requirements:

• The file must be less than 5 MB.
• The file format must be Microsoft Word or PDF only.
• On mobile, you can’t attach a resume when applying for jobs. However, many jobs support applications with your LinkedIn profile. You can also save jobs and complete the application process on your computer if you prefer to upload a resume with your application.​  ​

Once you have completed all your application settings, go back to the Privacy tab and click on the second set of options, as shown in the next screenshot.

Your options are a simple Yes or No. Click either on the heading or the word Change and toggle the radio button to Yes.

 You will receive an email notification from LinkedIn confirming this change. (And you will receive another email from LinkedIn if you change your setting to “No.”)
 
Important: To protect your privacy, LinkedIn takes steps to keep users of LinkedIn Recruiter who work at your company — as well as related companies — from seeing the Career Interests that you share. However, LinkedIn notes that they “can’t guarantee complete privacy.”
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Job alerts serve two functions:
1)      They let recruiters know that you are interested in working for their company; and
2)      They push newly-posted job opportunities to your inbox.
 
Going back to your Privacy settings, click on the third heading under Job seeking preferences, as illustrated in the next screenshot.

As with the previous section, your options are a simple Yes or No. Click either on the heading or the word Change and toggle the radio button to Yes.
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 As a savvy jobseeker, you should have already created a list of companies you would like to target in your job search. (The recommended minimum number of companies to have on your list is 20). There is a document included at the end of this guide for creating this list and tracking your activity.
 
In November 2018, LinkedIn rolled out a new feature that enables users to set up job alerts on a Company Page. Once you’ve set up a job alert, you’ll be notified of new jobs that match your skills through the Notifications tab.
 
You can also share your interests with recruiters of companies you are targeting. Your details will only be shared with recruiters who want to contact members who have created job alerts specifically for their company.
 
To set up job alerts for a specific company:
1.      Search for the company you’re interested in on the LinkedIn homepage. i.e.: The Coca-Cola Company. 
2.      On the Company Page, click the Jobs tab.
3.      Click Create Job Alert to set up alerts for when the company posts jobs that match your skills.
 
Once you create a job alert, you can also let recruiters know that you’ve created job alerts for their company by switching the toggle to On. To stop notifying your interests to recruiters, switch the toggle to Off. Your changes will be saved automatically.
 
4.      You can view and manage the list of all companies that you’ve created job alerts for by clicking Manage Job Alerts on the Jobs page.
 
You can also manage your job alerts from the At companies you’ve saved job alerts for section on the Jobs page.
 
The following screenshots illustrate how to locate a company page and create a job alert.
 
From the Home page of your profile, click in the Search box, scroll down to Content, and from the drop-down list, click on Companies. This will take you to the Companies search screen. Or you can just type a company name in the Search box.

Type in the name of a company on your target list and click to go to the company page. The following screenshot is taken from IBM’s company page. On the left drop-down menu, click on Jobs and then click on the text box Create job alert.

You’ll also want to toggle the radio button to On, as illustrated in the next screenshot.

Going back to your Privacy settings, click on the fourth heading under Job seeking preferences, as illustrated in the next screenshot.

As with the previous section, your options are a simple Yes or No. Click either on the heading or the word Change and toggle the radio button to Yes.
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Third-party job applicant accounts may be stored on LinkedIn after being created or added by you while applying to jobs through LinkedIn. You would have elected to activate this feature when you modified your Job application settings, as described at the beginning of this guide. The following screenshot is a reminder of where you made this change:

To view and manage your stored job applicant accounts, go back to your Privacy settings and click on the fifth heading under Job seeking preferences, as illustrated in the next screenshot.

By saving your application when applying to a company, you can reuse your uploaded resumes and other job application information for future applications to that company. Saved answers can only be used when applying via the Apply with LinkedIn on partner sites.
 
You can delete the history of the account creation from LinkedIn under Settings & Privacy. Once a stored job applicant account is removed, LinkedIn won’t auto-populate or recognize that you have an account if you apply to a job within that third-party job applicant account in the future.
 
To fully remove your information from the third-party job applicant account owner, you will need to contact the third party directly.
 
Important: This information is only stored for third-party applications that require a created account.
 

You can share your career goals — including the types of companies and roles you are most interested in — with recruiters on LinkedIn who may have opportunities that match your interests and background. Once you opt to share your career goals with recruiters, users of LinkedIn’s Recruiter product will be able to find you based on your shared career interests when they are searching for profiles.
 
This is an extremely valuable section to complete, whether you are an active or passive jobseeker. Remember, to protect your privacy, LinkedIn has taken steps to keep LinkedIn Recruiter users who work at your company, as well as related companies, from seeing the career interests you share. (However, remember that LinkedIn says this is not a foolproof method, so consider that before proceeding.)
 
Note: You can share your career interests with recruiters for a period of six months (180 days), after which it will automatically be turned off. You will receive an email notifying you that you’re no longer sharing your career interests. However, you can continue sharing by manually changing the settings.
 
From the Home screen of your profile, click on Jobs and then on Career Interests, as illustrated in the next screenshot.
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You can share your career goals — including the types of companies and roles you are most interested in — with recruiters on LinkedIn who may have opportunities that match your interests and background. Once you opt to share your career goals with recruiters, users of LinkedIn’s Recruiter product will be able to find you based on your shared career interests when they are searching for profiles.
 
This is an extremely valuable section to complete, whether you are an active or passive jobseeker. Remember, to protect your privacy, LinkedIn has taken steps to keep LinkedIn Recruiter users who work at your company, as well as related companies, from seeing the career interests you share. (However, remember that LinkedIn says this is not a foolproof method, so consider that before proceeding.)
 
Note: You can share your career interests with recruiters for a period of six months (180 days), after which it will automatically be turned off. You will receive an email notifying you that you’re no longer sharing your career interests. However, you can continue sharing by manually changing the settings.
 
From the Home screen of your profile, click on Jobs and then on Career Interests, as illustrated in the next screenshot.
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The next few screenshots illustrate the various settings.

When you toggle On the setting to Let recruiters know you’re open, it will automatically turn off after 90 days. You will need to turn it back on if you are still searching.
 
The Note to recruiters text box is where you can key in something specific about your search, such as your willingness to travel, that you are changing careers, or that you are in the market because of a company-wide downsizing. You are limited to 300 characters.
 
In the next two text boxes, choose from the drop-down arrow options to specify your Status and your Start date.
 
Below that, you can enter a number of job titles for which you’d like to be considered.
 
Note: When you start typing, a job title that is in LinkedIn’s database will pop up and you can click on it to add it. If you try to add a title that is not in the database, an error message that reads Invalid input will appear.
 
Next, you can indicate where you would like your next job to be located, if you are open to working remotely, and what types of jobs you are open to.
 

In the final two settings you can let the recruiter know what industries you prefer and the size of the company you would like to work for.
 
Note: As with job titles, you must choose from the list of 148 industries that are included in LinkedIn’s database. There is no limit to how many industries you can add. Refer to the Profile Industry Choices table that is included with this guide.

LinkedIn’s artificial intelligence (AI) tracks when you are on LinkedIn and what you are doing. Company recruiters can actually “see” which candidates have taken an interest in their company — not only creating Job alerts, but also by who is following their company, what content they are viewing and sharing, and the number of connections they have within the company.
 
The next screenshot of the IBM company page shows you where the links are found to follow a company and locate people who work there. You’ll also see a feed of the company’s recent posts.

While on the company page, another area you may want to look at is found on the About page. The next screenshot is also taken from the IBM company page.
 
By clicking on the About link to the left of the screen, the Overview will be revealed. If you scroll to the bottom of the page details, you will find a section labeled as Specialties (see the section encased in a red border in the screenshot).
 
Having the right keywords throughout your LinkedIn profile will increase your chances of being found in a Recruiter search. When possible, work a company’s Specialties keywords into your profile, resume, and/or cover letter when applying to that company.

Use this document to create a list of companies you are targeting in your search and place an “X” in each column once you have completed the task. Note: Some companies (particularly smaller companies) may not have a LinkedIn page.
 
When you are logged in to a company page, click the relevant links to follow, create job alerts, and find profiles for people on LinkedIn who currently work at the company. Ways to engage with the company include reading (and possibly sharing) their updates.

LinkedIn is the top professional networking website for jobseekers. As Reid Hoffman, co-Founder of LinkedIn told Charlie Rose in an interview: “Post a full profile and get connected to the people you trust. Because if you’re connected to those people and you posted a profile, then when other people are searching for people, they might find you.”
 
LinkedIn has more than 400 million registered users as of 2017. The site adds two new members every second, and more than 200 million people visit the site each month. With so many members, the rate at which your network expands on LinkedIn can be truly amazing. A hundred strategic contacts could mean access to millions of people in a short amount of time. You’d have to attend dozens — or hundreds — of in-person networking events to equal the reach you can get on LinkedIn.
 
LinkedIn allows you to leverage the power of your network — the people you know, and the people those people know — to help you connect to the person (or people) who are in a position to offer you a job.
 
Reid Hoffman, co-founder of LinkedIn, put it this way: "LinkedIn’s core value proposition is to connect talent with opportunity at massive scale.”
 
Executives from all Fortune 500 companies are on LinkedIn. Recruiters from every discipline and industry are on LinkedIn. More than four million companies have profile pages on LinkedIn.
 
But author Guy Kawasaki puts it best in his book: “I could make the case that Facebook is for show, and LinkedIn is for dough.”

Once upon a time, attending networking mixers, industry events, and Chamber of Commerce meetings were the best way to make new connections and build business relationships. Now, these activities have moved online within the LinkedIn community. Much like networking in person, professionals interact on LinkedIn with the explicit intention of making business connections.
 
With LinkedIn, you get all the benefits of networking in person, with less of the hassle. Instead of going from business lunch to business lunch hoping to meet people, LinkedIn provides a platform for you to specifically search and research individuals who you know will directly add value to your job search.
 
Employers and recruiters use LinkedIn to locate both active jobseekers and those who aren’t necessarily looking (passive candidates). They also use LinkedIn to vet job candidates before making an interview invitation or extending a job offer. LinkedIn also allows candidates to create an online portfolio of their accomplishments, has a strong visual emphasis, facilitating embedded video, links to content posts elsewhere on the Internet, and the ability to create highly shareable, long-form content in the form of LinkedIn’s “Publishing” feature.
 
LinkedIn allows you to identify, research, contact, follow-up, engage, and maintain your contacts in one place. Its ability to facilitate business networking is unmatched by any other social network. Essentially, your LinkedIn profile is a résumé, business card, and elevator speech all rolled up into one.
 
However, your LinkedIn profile is not your résumé. LinkedIn is a personal branding page. You need both a résumé and a LinkedIn profile, and they should be in sync with one another, but not be exact copies. The information on your résumé should match your profile (in terms of positions you’ve held, your educational credentials, etc.), but the content you include on your LinkedIn profile must be different than what is included on your résumé.