The LinkedIn Scorecard is a comprehensive self-assessment that allows you to evaluate the effectiveness of your LinkedIn profile according to LinkedIn’s best practices in the areas of Profile Completeness, LinkedIn Profile Photo, LinkedIn Headline, LinkedIn Profile Basics, Your Personal Brand on LinkedIn, LinkedIn Summary, Common LinkedIn Profile Mistakes, and Engaging on LinkedIn.
 
An effective LinkedIn profile is an asset in a passive job search, allowing you to be found online by recruiters and hiring managers looking for candidates like you. It is also essential in an active job search, allowing you to connect with companies that are hiring, apply for positions online, and use your network more effectively.
 
Give yourself the appropriate number of points for each line. Then total your score.

​Not listed on your profile = 0                           
​On profile = 4

​Not listed on your profile = 0                           
​On profile = 4

No current position on profile = 0                    
​Simple listing (job title/company) = 2                         ​
​Complete listing with description = 4

​No past position = 0
1 past position with simple listing = 1
2 past positions with simple listings = 2
1 past positions with complete listing = 3
2 past positions with complete listings = 4

No current education on profile = 0                 
​Complete listing (institution and degree) = 4

Not on profile = 0   
Minimum of three listed = 4

Not on profile = 0  
Have a profile photo = 4

Fewer than 50 connections = 0
50 or more connections = 4

LinkedIn profiles with photos get 21 times more views and 36 times more messages. Is your LinkedIn profile photo giving the right impression?

Older than 2 years = 0 points
Within the last 24 months = 1 point  
Within the last 18 months = 2 points
Within the last year = 3 points

Yes = 2 points 
No = 0 points

Yes = 0 points   
​No = 2 points

Yes = 0 points   
​No = 2 points

Your LinkedIn Headline is one of the first things someone sees when they search for you.

Only name and/or credentials = 0 points 
​More than your name and/or credentials = 2 points

Yes = 2 points
​No = 0 points

Yes = 2 points
​No = 0 points

Yes = 2 points  
​No = 0 points

No volunteer work = 0 point  
At least one volunteer position = 1 point
Multiple volunteer position listed = 2 points

No Projects listed = 0 point 
​At least one Project listed = 1 point
Multiple Projects listed = 2 points

No Organizations listed = 0 point 
​At least one Organization listed = 1 point
Multiple Organizations listed = 2 points

You have fewer than 5 Skills listed = 0 point  
​You have 5-24 Skills listed = 1 point
You have at least 25 Skills listed = 2 points

No personalized URL = 0 points 
Personalized URL = 3 points

None of the links renamed = 0 points
Some text links renamed = 1 point
Most text links renamed = 2 points 
All text links renamed = 3 points

Many errors = 0 points
Several errors = 1 point
Few errors = 2 points
​No errors = 3 points

Yes = 1 point
​No = 0 points

Yes = 1 point 
​No = 0 points

Yes = 1 point
​No = 0 points

The LinkedIn Summary is your opportunity to tell your story — briefly and succinctly.

Yes = 2 points  
Somewhat = 1 point
No = 0 points

Yes = 2 points
Somewhat = 1 point
​No = 0 points

Yes = 2 points
Somewhat = 1 point
​No = 0 points

More than 100 words up to the max = 2 points 
​Between 40-100 words = 1 point
No content or fewer than 40 words = 0 points

Avoid making common LinkedIn mistakes on your profile. 

Yes = 1 point
​No = 0 points

(An informal profile should be in first person [I, me].
a formal profile should be written in third person [Sharon, she or Tim, he]).

Yes = 1 point  
No = 0 points

(Make sure to include information in all relevant sections — 
i.e., Honors & Awards, Languages, Certifications, Patents, Publications, etc.)

Yes = 1 point 
No = 0 points

Ask for Recommendations; aim for one Recommendation for every 50-100 connections

Yes = 1 point   
​No = 0 points

Add connections every time you log in = 4 points
Add connections weekly = 3 points
Add connections monthly = 2 points 
Add connections only occasionally = 1 point
Have not added any connections since joining = 0 points

Log in at least twice a month = 2 points
Log in at least once a month = 1 point
Log in less than once a month = 0 points

Following at least 5 Company Pages = 2 points
​Follow at least 1 Company Page = 1 point
Don’t follow any Company Pages = 0 points      

Post three times a month or more = 3 points
Post twice a month or more = 2 points
Post on your profile at least once a week = 1 point
​Post less than once a week = 0 points

Post photos three times a month or more = 3 points
Post photos twice a month or more = 2 points
Post photos at least once a week = 1 point
​Post photos less than once a week = 0 points

Yes = 3 points
​No = 0 points

90-100 Points                   
Congratulations! You’ve positioned yourself to be found by recruiters and hiring managers and are on your way to building a strong network for your career goals. Keep up the good work!
 
80-89 Points                     
Your profile is very strong, but there are some opportunities to improve it. Review the scorecard and see where you can raise your score. 
 
70-79 Points                     
You’ve got a good start, but you’re missing some key areas where your profile can help you attract career opportunities. Review your scorecard and shore up the areas where your scores were low.
 
60-69 Points                     
Your profile isn’t as effective as it could be. Spend some time working on it and you’ll increase your career opportunities. Focus on making sure your profile is complete and spend some time engaging on LinkedIn.
 
59 Points or Below          
Help! Your profile needs attention. LinkedIn isn’t a “set it and forget it” platform. Invest some time in on your profile.

On LinkedIn, your posts and connections are the main ways to get noticed on the professional social media platform. However, LinkedIn recently unveiled three new features on its website that can help you enjoy more relevance on the platform.
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Following the introduction of this new feature, LinkedIn users can now filter search results based on the location of the service provider. LinkedIn advises users to enable the “showcase services you offer” option on their profile to be visible in searches and to also highlight such services as open for business. Additionally, you can also indicate where exactly you offer these services and if you are willing to work remotely. LinkedIn is promoting this feature as another way for freelancers and businesses to get new clients.
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LinkedIn is introducing a new feature called a “Skill Assessment” feature. This feature allows users to take a test in a particular skill and earn a badge if they prove their proficiency. The test is usually comprised of 15-20 questions based on the skill being tested, and questions have to be answered in a specific time.

Currently, there is a limited list of skills that users can earn badges in, and most of them are based on popular business software like Adobe Acrobat, Microsoft Excel, Microsoft PowerPoint, and Microsoft Project. Users can also get proficiency badges in AutoCAD, JavaScript, AWS, C++, XML, Hadoop, Ruby, AWS, HTML, and the likes. LinkedIn has indicated a willingness to expand this list in the future.
Note that not all LinkedIn users can access the Skill Assessment feature yet.
​

Promoting events throught the Event Feature can be a practical method of fostering communication in your network. For instance, you can use the event feed to communicate with attendees, and also ask attendees to connect with you on LinkedIn.
​
Again, attendees to your event can now send invitations (if granted access) which can grow your network. Any user can join events, but not all users can create one yet.

The three new features being added to LinkedIn Pages are geared at fostering stronger relationships amongst followers and increasing community engagement.

According to the professional social media platform, more than 50 million companies now use Pages globally, and LinkedIn will regularly update features quarterly.

Some of the most recent updates include “LinkedIn Live” integration, “Invite To Follow”, and new “posting options”.​

​To enhance the growth of their following, Page managers can invite top profile connections to follow their Page. Moreover, users that would not like to receive such invites can opt-out from them.​

​Previously reserved for only personal profiles, LinkedIn Pages can now enjoy the live broadcast and streaming feature. LinkedIn believes that this feature can generate more than 24X more comments and 7X more reactions than conventional video posts. To enable this feature, Page managers will need to request access to use this feature via the LinkedIn Live website.

Users can now use a toggle switch on their Home page to switch between posting content as an organization or individual. In the past, users had to separately access their Page to publish under it. Currently, users can manage and publish posts from the same dashboard.

Almost 95% of recruiters use LinkedIn to search for candidates, but most job seekers are overlooking this valuable opportunity.
 
If you’re like many professionals, you probably created a profile and occasionally go back to add more connections. However, there is so much more you can do with this platform to advance your career.

Take charge of your future and attract more attention from potential employers. Try these tips for designing and using your LinkedIn profile.

• EDIT YOUR HEADLINE. Start by writing a specific headline. Tell employers what value you add and make them want to learn more. Keep your audience in mind and avoid technical terms that may be unfamiliar to them.

​

1. UPDATE YOUR SUMMARY. Your summary is where you can add more details and showcase your achievements. Provide statistics to describe your impact. Add multimedia attachments like videos and work samples to help you stand out.
   
   
2. CHOOSE YOUR PHOTO. Pick an image that looks professional and clear. Focus on your face and use flattering natural light.
   
   
3. ADD KEYWORDS. Help recruiters and automated search tools to find you. Browse through job descriptions and resumes for keywords that are popular in your field and include them in your profile, including the headline and summary.
   
   
4. CUSTOMIZE YOUR LINKEDIN URL. LinkedIn gives your profile a URL, but you can customize your LinkedIn URL to something that you like better or might work more effectively for you. If your name is already taken, use a slight variation with your middle initial or hometown.
5. WELCOME RECRUITERS. Is your profile visible to recruiters? Go into your privacy settings to be sure that you’ve opted to let them know that you want to hear from them. You’ll need to reset this switch every few months if you’re still looking.
   

​​

1. UPDATE YOUR "JOB PREFERENCES". Below is LinkedIn's advice about updating your job preferences and requirements in your profile.  

1. BE CONSISTENT. Your resume is usually written for a specific opening while your profile is a more general statement. Still, you want them to be similar enough to avoid causing any confusion.
   
   
2. CHECK THE METER. LinkedIn provides a profile strength meter to help you optimize your profile and rate yourself. It will give you helpful recommendations about additional steps you can take, such as adding more information about volunteer work and foreign languages.

1. GATHER RECOMMENDATIONS & ENDORSEMENTS. Recruiters want to know what others say about you. Ask former employers and other contacts for recommendations. Use your endorsements to advertise skills that are in high demand. If you’re generous about helping others, they’ll be more likely to return the favor.
   
   
2. WRITE & PUBLISH. Share your knowledge and insights on the LinkedIn publishing platform. Develop a content strategy and use a calendar that will remind you to publish regularly.
   
   
3. JOIN GROUPS. Look for groups in your subject area of expertise and participate actively. Post articles and answer questions. Avoid any temptation to over-promote yourself.
   ​
   
4. MONITOR YOUR CONNECTIONS. Stay on the lookout for valuable connections (try the TOP 20 PEOPLE LIST) to add to your network. Send them personal invitations that will make a positive impression.
   
   
5. BE SUPPORTIVE & ENCOURAGING OF OTHERS. Think of LinkedIn as a community where you can exchange ideas and support. Comment on posts from other users and share them with your own connections.
   
   
6. BE DISCREET. While you’re working to raise your visibility, keep in mind that there may be times when you want to keep your job-hunting activities off view from your current boss and HR department. Change your privacy settings so you can control what information you want to make public.

 
Optimize your LinkedIn profile and increase your visibility. It can make it easier for others to find you and help you reach your professional goals. 

1.-  Build a profile and follow LinkedIn's tools and guidelines carefully as you go along.
2.-  Optimize your LinkedIn profile for job search and to attract employers.
3.-  Learn how to build a LinkedIn network that can open doors and connect to jobs.
4.-  Search and apply for a job on LinkedIn.
5.-  Access additional job search and career advancement resources on LinkedIn.

Things you should not do on LinkedIn:

• Don’t Dismiss LinkedIn as Something Only for People Who Are Looking For a New Job. The best time to build your LinkedIn profile, connect with people, and participate on LinkedIn is now, before you need it. If you find yourself suddenly unemployed and decide that now is the time to start using LinkedIn, you’re going to be playing catch up. Instead, take time to “dig your well before you’re thirsty,” as author Harvey Mackay says.

• Don’t “Set it and Forget It.” Your LinkedIn profile is an evolving snapshot of you. You should learn how to use LinkedIn and be updating it regularly with new connections, status updates, and activity (especially within LinkedIn Groups).

• Don’t Ignore It. Check in on LinkedIn regularly; at least every other day if you are in active job search mode; at least once a week for passive jobseekers. Plan on adding one new status update each time you log in.

• Don’t Be A Wallflower. LinkedIn is most effective when you engage with it. Seek out opportunities to connect with thought leaders in your industry. Join 3-5 Groups and participate in conversations.

• Don’t Be Selfish. You will get more out of LinkedIn if you focus on how you can help others, not how they can help you. The phrase “give to get” is very powerful on LinkedIn. You can earn the respect of your peers and people of influence if you “help enough other people get what they want,” in the words of Zig Ziglar.

• Don’t Wait For Others To Find You. Use the LinkedIn People Search function to look for people you know and invite them to connect with you. You should aim to add 2-5 new connections each week if you are a passive job seeker, and 6-10 connections a week if you are actively searching for a new job.

• Don’t Forget to Explore the People Your Connections Know. One of the most powerful functions of LinkedIn is the ability to connect you with people who are connections of the people you know. Follow LinkedIn’s guidelines on connecting with these folks, however (using InMail or requesting connections through your mutual friend), so that your account is not flagged for spam.

• Don’t Indiscriminately Try to Connect With People. One of the strengths of LinkedIn is the connections you make, but it’s not a race to get to 500 connections. Have a reason for each of the people you connect with — either it’s someone you already know or are related to, or someone it would be beneficial to connect with. If you don’t know someone, get to know them a bit before sending a personalized connection request. (You can do so by seeing who you have in common — or who they are connected to, checking out their LinkedIn Summary and work history, visiting their website or blog, and seeing what Groups they belong to).

• Don’t Forget to Give Recommendations. Acknowledge and recognize the contributions of people you know by providing unsolicited, genuine Recommendations for them.

• Don’t Restrict Your LinkedIn Networking to Online Only. Use LinkedIn to connect with people — but then request in-person get-togethers, when possible. Meet for coffee, or lunch, to catch up. 

The “Summary” section of your LinkedIn profile is a vital part of your LinkedIn presence. Knowing how to write a good LinkedIn Summary will have a direct impact on whether or not a visitor will continue reading the rest of your profile. You have 2,000 characters to give readers a brief snapshot of who you are.
 
The first 2-3 sentences need to instantly get your prospects interested in your profile — or, even better, get them excited about reading the rest of your profile. How do you add more value to the company, or solve problems better than other job candidates? Your LinkedIn Summary can set you apart from other jobseekers on LinkedIn by demonstrating that you understand what employers want — and what you have to offer that meets that need.

Use these ideas as examples of what to write in LinkedIn Summary:

• How will your next employer benefit by hiring you? Quantify the value in terms of numbers, money, and/or percentages. Use specific numbers and facts to build credibility.
• What experience can you offer that will provide value to your next employer?
• What additional skills do you have that set you apart from other candidates with a similar background?

 
Write naturally and conversationally. In contrast to your résumé, you should use pronouns in your Summary. Speak in the first person, not third person. (“I did such-and-such.”) Write as if you’re speaking to an individual reader. Make it personal. Be sure to emphasize outcomes — as well as what makes you uniquely qualified to do the job you do.

Never loose sight of the fact that your resume and your Linked profile are not the same thing.

There are many diferences when it comes to the use of a resume vs. LinkedIn profile. Unlike the rules of resume writing, please be conversational and informal in your tone when it comes to writing a LinkedIn Summary. Use contractions (“you’re” instead of “you are”). Every word counts! And pay attention to grammar and spelling. Make sure there are no mistakes in your profile. Re-read and edit it. Have a colleague, friend, or spouse read it. Copy-and-paste it into a word processing program and run a spell-check on it.
 
You can also use asterisks, dashes, hyphens, and other keyboard characters to format the Summary and make it easier to read.
 Try to find a common THREAD through your work. Then, once you have a theme, use storytelling principles to write your Summary as a narrative. Have a beginning, a middle, and an end.

There is a limit of 2,000 characters (not words) to write in the Summary (About) section of your LinkedIn profile.

Your Summary can be anywhere from a few sentences up to a few paragraphs. But don’t waste any words — make the most dramatic, powerful, attention-getting statement you can. Don’t use any more words than is necessary, and don’t be overly flowery in your language. The point of the first sentence is to get the prospect to read the second sentence. And the next sentence. And the next.

On LinkedIn, a 'character' can be a letter, number, space, and punctuation. The current LinkedIn set up and design of a profile only shows the first two lines of your Summary or About section to the reader. The reader will then have to click on SEE MORE to see the rest. So, the two-liner opening is only about 200-250 characters (or about 25-42 words). Make sure you use these words to write a compelling opening .

​The CBS This Morning show invited Dan Roth, the Editor in Chief of LinkedIn, where it was explained that with the national unemployment rate at a 50-year low, October could be the perfect time to land your dream job — and Monday the best day to apply for a job, based on a recent LinkedIn survey.

​

​October has the highest number of job openings on LinkedIn, and 89% of hiring managers filled those spots in less than four weeks.
 
 
 
 
 

As an experienced resume service in Los Angeles, Market-Connections takes pride in providing a large selection of package deals with multiple tools and resources to help its clients as they try to demystify the job search process. To facilitate the process for prospective clients, we offer a "Special" throughout the month of October. It consists of a Free Resume Critique for the first 10 prospective clients every Saturday morning during the month of October, on a first-come-first-served basis. This includes dates: from 9:00 a.m. to 12:00 noon.
 
“If you are just relying on a piece of paper, you're doing it wrong,” says Roth. “The most important thing is to be out there.”
 
LinkedIn also published a blog post talking about the autumn job search process titled “A New Holiday to Celebrate: Fall Hiring Season.”
 
Watch the full CBS This Morning segment here:
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Do you wonder how to use LinkedIn TO ADD VALUE to your career or job search? Do you know how to use it to lead you to results?

LinkedIn can be an excellent resource for new business development or for job searching. Following a recent blog post about LinkedIn Settings in 2019, this post is an infographic on How to use to LinkedIn for job searching or for new business development purposes.

When it comes to posting your resume online, your privacy is of utmost importance. It may be a good idea to learn how to protect your privacy on LinkedIn as well.
​
Follow the steps in the infographic above and you will discover an amazing professional platform to catapult your career and you will broaden your perspective about this great professional resource; plus, it’s free! 

​Normally, when you are setting up your LinkedIn privacy settings, you’re selecting the audience you want to be able to see your LinkedIn profile. But there is one new LinkedIn setting that you will want to select to ensure that LinkedIn doesn’t share your content.

When Microsoft purchased LinkedIn in 2016, the integration of the social media platform with Microsoft’s products was alluded to in the announcement. In an internal memo published on TechCrunch.com, LinkedIn CEO Jeff Weiner identified some specific areas where the two companies would work together. These included:
​

• LinkedIn identity and network in Microsoft Outlook and the Office Suite.
• Enabling members drafting résumés in Word to update their profiles, and discover and apply to jobs on LinkedIn.

With the announcement of a new Microsoft Word feature called “Resume Assistant,” that integration is becoming even more apparent. When this feature is enabled, it shows what other people in similar roles say about themselves in their LinkedIn profiles, allowing users of the word processing software to incorporate that content directly into the résumé they are creating for themselves.

While it has always been possible to view profiles of individuals in similar roles for inspiration when constructing your résumé, LinkedIn Headline, and profile content, this new feature allows users to directly copy content from other peoples’ LinkedIn profiles. And, in fact, it is encouraged by Microsoft/LinkedIn.

Fortunately, with the introduction of this new feature, LinkedIn has also recently added a new privacy setting to allow you to omit your LinkedIn profile from showing up in Microsoft Word’s Resume Assistant.

Disabling the sharing function makes it harder for others to “plagiarize” your LinkedIn content — whether you wrote it yourself, or had assistance from a professional résumé writer.
​
One of the best things you can do to keep your content from being plagiarized is to make it uniquely about you and branding yourself so distinctively that your content couldn’t possibly be used to describe anyone else but you!

The default setting is “Yes” — “Allow Microsoft Word to display work experience descriptions from your profile to users of Resume Assistant.”

Here is LinkedIn’s explanation of the Resume Assistant integration.

Note: Even though you have disabled the sharing of your content with the Resume Assistant, LinkedIn’s Privacy Policy and Terms of Service explicitly warn users that the information that you share can be seen, copied, and used by other members.
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One of the best things you can do to keep your content from being plagiarized is to make it uniquely about you — branding yourself so distinctively that your content couldn’t possibly be used to describe anyone else but you!

“If you build it, they will come” may have been true for the Iowa corn farmer in the 1989 film “Field of Dreams,” but as a jobseeker, simply “building” a LinkedIn profile will not open the floodgates to job opportunities, nor will you have recruiters contacting you to solicit your interest in filling their open positions.
 
About 87 percent of recruiters (92 percent of recruiters with Fortune 1000 companies) use LinkedIn as a major source for finding and vetting candidates and posting positions. For your profile to have the greatest impact on your job search, there are two things you must do:

1. Build a complete profile that is well-branded and keyword optimized (you may want to hire a professional to help you with this, if you haven’t already).
2. Increase your visibility by optimizing your LinkedIn Settings and Career Interests. This guide will walk you through what to do, how to do it, and why.  

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The first step is to locate the Settings & Privacy page in your profile; the following screenshot will show you how.

Hover your mouse over the word Me and click the drop-down arrow below the thumbnail image of your profile picture.
 
Scroll down to Settings & Privacy and click.
 
This will open the Settings & Privacy window, with four headings across the top (Account, Privacy, Ads, and Communications). You’ll want to be sure you have the window open for Privacy.
 
There are several categories of settings on this page, beginning with How others see your profile and network information. Scroll about two-thirds of the way down and you will find the heading for Job seeking preferences.
 
The next screenshot shows you what this section looks like and the five areas to address. Follow along…
 

Let’s start by looking at the various options available to you. Click on either the first heading or the word Change as listed on the right side (not showing in this picture).

The first few settings address how your applications will be handled when you apply for a job via LinkedIn. You can save your application answers (I recommend turning this feature on), choose to apply for jobs with 1-Click Apply (to activate this feature, you must first scroll down to Contact information and enter a phone number), and input an email and address and phone number where recruiters can reach you. The next screenshot shows you each of these options.

When you apply for an Easy Apply job on LinkedIn, you can save your application information and use the information as default for future job applications, allowing you to more quickly apply for jobs. You can also opt in to applying for jobs with 1-Click Apply based on this saved application information.
 
When you apply to jobs with 1-Click Apply, LinkedIn will send the job poster your full LinkedIn profile in addition to the following saved application answers:
 

• Email address: You can choose from the email addresses you’ve already provided and verified. You can’t add a new email address with 1-Click Apply.
• Phone number: You’ll need to provide a new phone number to be included with your application. LinkedIn won’t use the phone number stored in Settings & Privacy. Phone numbers will be pre-populated, either via the first application or from the job application settings page.

 
​You can preview your application and change your answers before applying to any job.
 
Scroll down further and you will have the option of uploading a resume. You can have as many as four different versions of your resume uploaded and saved in your profile. The next screenshot shows you how.
 
Note: Resumes you have uploaded to your profile are not visible to other LinkedIn users. They are only stored in your account and available for you to attach to applications.
​

• To upload a new resume, click Upload under Default Resume in the Resume section. LinkedIn will only store the four most recently used resumes that were submitted on LinkedIn.com or the LinkedIn Mobile App. If there are four stored resumes, the Upload button won’t be available, and you’ll need to delete a recently used Resume to upload a new one.
• To replace your default resume for 1-Click Apply, click Replace Default under Default Resume in the Resume section.
• To remove your default Resume for 1-Click Apply, click the More icon (…) next to the resume name under Default Resume in the Resume section and select Remove Default from the dropdown.
• To delete a recently-used resume, click the More icon (…) next to the resume name under Recent Resumes in the Resume section and select Delete from the dropdown.

 
Important: The ability to reuse recently uploaded resumes is currently only available on LinkedIn.com and the LinkedIn Mobile App. The feature is not currently available on the LinkedIn Job Search App.
 
Resume Requirements:

• The file must be less than 5 MB.
• The file format must be Microsoft Word or PDF only.
• On mobile, you can’t attach a resume when applying for jobs. However, many jobs support applications with your LinkedIn profile. You can also save jobs and complete the application process on your computer if you prefer to upload a resume with your application.​  ​

Once you have completed all your application settings, go back to the Privacy tab and click on the second set of options, as shown in the next screenshot.

Your options are a simple Yes or No. Click either on the heading or the word Change and toggle the radio button to Yes.

 You will receive an email notification from LinkedIn confirming this change. (And you will receive another email from LinkedIn if you change your setting to “No.”)
 
Important: To protect your privacy, LinkedIn takes steps to keep users of LinkedIn Recruiter who work at your company — as well as related companies — from seeing the Career Interests that you share. However, LinkedIn notes that they “can’t guarantee complete privacy.”
​

Job alerts serve two functions:
1)      They let recruiters know that you are interested in working for their company; and
2)      They push newly-posted job opportunities to your inbox.
 
Going back to your Privacy settings, click on the third heading under Job seeking preferences, as illustrated in the next screenshot.

As with the previous section, your options are a simple Yes or No. Click either on the heading or the word Change and toggle the radio button to Yes.
​

 As a savvy jobseeker, you should have already created a list of companies you would like to target in your job search. (The recommended minimum number of companies to have on your list is 20). There is a document included at the end of this guide for creating this list and tracking your activity.
 
In November 2018, LinkedIn rolled out a new feature that enables users to set up job alerts on a Company Page. Once you’ve set up a job alert, you’ll be notified of new jobs that match your skills through the Notifications tab.
 
You can also share your interests with recruiters of companies you are targeting. Your details will only be shared with recruiters who want to contact members who have created job alerts specifically for their company.
 
To set up job alerts for a specific company:
1.      Search for the company you’re interested in on the LinkedIn homepage. i.e.: The Coca-Cola Company. 
2.      On the Company Page, click the Jobs tab.
3.      Click Create Job Alert to set up alerts for when the company posts jobs that match your skills.
 
Once you create a job alert, you can also let recruiters know that you’ve created job alerts for their company by switching the toggle to On. To stop notifying your interests to recruiters, switch the toggle to Off. Your changes will be saved automatically.
 
4.      You can view and manage the list of all companies that you’ve created job alerts for by clicking Manage Job Alerts on the Jobs page.
 
You can also manage your job alerts from the At companies you’ve saved job alerts for section on the Jobs page.
 
The following screenshots illustrate how to locate a company page and create a job alert.
 
From the Home page of your profile, click in the Search box, scroll down to Content, and from the drop-down list, click on Companies. This will take you to the Companies search screen. Or you can just type a company name in the Search box.

Type in the name of a company on your target list and click to go to the company page. The following screenshot is taken from IBM’s company page. On the left drop-down menu, click on Jobs and then click on the text box Create job alert.

You’ll also want to toggle the radio button to On, as illustrated in the next screenshot.

Going back to your Privacy settings, click on the fourth heading under Job seeking preferences, as illustrated in the next screenshot.

As with the previous section, your options are a simple Yes or No. Click either on the heading or the word Change and toggle the radio button to Yes.
​

Third-party job applicant accounts may be stored on LinkedIn after being created or added by you while applying to jobs through LinkedIn. You would have elected to activate this feature when you modified your Job application settings, as described at the beginning of this guide. The following screenshot is a reminder of where you made this change:

To view and manage your stored job applicant accounts, go back to your Privacy settings and click on the fifth heading under Job seeking preferences, as illustrated in the next screenshot.

By saving your application when applying to a company, you can reuse your uploaded resumes and other job application information for future applications to that company. Saved answers can only be used when applying via the Apply with LinkedIn on partner sites.
 
You can delete the history of the account creation from LinkedIn under Settings & Privacy. Once a stored job applicant account is removed, LinkedIn won’t auto-populate or recognize that you have an account if you apply to a job within that third-party job applicant account in the future.
 
To fully remove your information from the third-party job applicant account owner, you will need to contact the third party directly.
 
Important: This information is only stored for third-party applications that require a created account.
 

You can share your career goals — including the types of companies and roles you are most interested in — with recruiters on LinkedIn who may have opportunities that match your interests and background. Once you opt to share your career goals with recruiters, users of LinkedIn’s Recruiter product will be able to find you based on your shared career interests when they are searching for profiles.
 
This is an extremely valuable section to complete, whether you are an active or passive jobseeker. Remember, to protect your privacy, LinkedIn has taken steps to keep LinkedIn Recruiter users who work at your company, as well as related companies, from seeing the career interests you share. (However, remember that LinkedIn says this is not a foolproof method, so consider that before proceeding.)
 
Note: You can share your career interests with recruiters for a period of six months (180 days), after which it will automatically be turned off. You will receive an email notifying you that you’re no longer sharing your career interests. However, you can continue sharing by manually changing the settings.
 
From the Home screen of your profile, click on Jobs and then on Career Interests, as illustrated in the next screenshot.
 ​

You can share your career goals — including the types of companies and roles you are most interested in — with recruiters on LinkedIn who may have opportunities that match your interests and background. Once you opt to share your career goals with recruiters, users of LinkedIn’s Recruiter product will be able to find you based on your shared career interests when they are searching for profiles.
 
This is an extremely valuable section to complete, whether you are an active or passive jobseeker. Remember, to protect your privacy, LinkedIn has taken steps to keep LinkedIn Recruiter users who work at your company, as well as related companies, from seeing the career interests you share. (However, remember that LinkedIn says this is not a foolproof method, so consider that before proceeding.)
 
Note: You can share your career interests with recruiters for a period of six months (180 days), after which it will automatically be turned off. You will receive an email notifying you that you’re no longer sharing your career interests. However, you can continue sharing by manually changing the settings.
 
From the Home screen of your profile, click on Jobs and then on Career Interests, as illustrated in the next screenshot.
 ​

The next few screenshots illustrate the various settings.

When you toggle On the setting to Let recruiters know you’re open, it will automatically turn off after 90 days. You will need to turn it back on if you are still searching.
 
The Note to recruiters text box is where you can key in something specific about your search, such as your willingness to travel, that you are changing careers, or that you are in the market because of a company-wide downsizing. You are limited to 300 characters.
 
In the next two text boxes, choose from the drop-down arrow options to specify your Status and your Start date.
 
Below that, you can enter a number of job titles for which you’d like to be considered.
 
Note: When you start typing, a job title that is in LinkedIn’s database will pop up and you can click on it to add it. If you try to add a title that is not in the database, an error message that reads Invalid input will appear.
 
Next, you can indicate where you would like your next job to be located, if you are open to working remotely, and what types of jobs you are open to.
 

In the final two settings you can let the recruiter know what industries you prefer and the size of the company you would like to work for.
 
Note: As with job titles, you must choose from the list of 148 industries that are included in LinkedIn’s database. There is no limit to how many industries you can add. Refer to the Profile Industry Choices table that is included with this guide.

LinkedIn’s artificial intelligence (AI) tracks when you are on LinkedIn and what you are doing. Company recruiters can actually “see” which candidates have taken an interest in their company — not only creating Job alerts, but also by who is following their company, what content they are viewing and sharing, and the number of connections they have within the company.
 
The next screenshot of the IBM company page shows you where the links are found to follow a company and locate people who work there. You’ll also see a feed of the company’s recent posts.

While on the company page, another area you may want to look at is found on the About page. The next screenshot is also taken from the IBM company page.
 
By clicking on the About link to the left of the screen, the Overview will be revealed. If you scroll to the bottom of the page details, you will find a section labeled as Specialties (see the section encased in a red border in the screenshot).
 
Having the right keywords throughout your LinkedIn profile will increase your chances of being found in a Recruiter search. When possible, work a company’s Specialties keywords into your profile, resume, and/or cover letter when applying to that company.

Use this document to create a list of companies you are targeting in your search and place an “X” in each column once you have completed the task. Note: Some companies (particularly smaller companies) may not have a LinkedIn page.
 
When you are logged in to a company page, click the relevant links to follow, create job alerts, and find profiles for people on LinkedIn who currently work at the company. Ways to engage with the company include reading (and possibly sharing) their updates.