How Much Is LinkedIn PremiumLinkedIn Premium Cost
LinkedIn offers basic accounts for free and premium accounts for a subscription fee. There are a variety of options available for LinkedIn users. We all begin with a free account.
LinkedIn Free Account
LINKEDIN BASIC ACCOUNT
There is always the LinkedIn free account, which is where we all start. With a free account we can :
LinkedIn Premium
LINKEDIN PREMIUM ACCOUNT
How much is LinkedIn Premium LinkedIn meets its customers' needs through a variety of Premium options. Options include:
Your LinkedIn Network
LinkedIn is a valuable tool to expand your network and brand yourself professionally beyond what was possible in the past. You can probably connect to almost anyone and learn about almost anyone by looking at LinkedIn.com profiles.
On LinkedIn you have a variety of ways to connect with the right people. You can use your contacts ,your contacts connections, and your entire overall network to help you locate the right people to talk to. Even if you've not yet connected to someone on LinkedIn.com you can bet they are likely there. If you know their name just search for them. You will have to upgrade your account on LinkedIn.com to get the most benefit out of researching others. LinkedIn Tips
se these LinkedIn tips to learn your way around the world's largest professional network. Knowing how to use LinkedIn gives you an edge in today's fierce and competitive job market.
Use a good photo for LinkedIn. Include a professional-looking photograph that conveys your personality. Remember, the keyword is "professional". It's not professional to post a picture of yourself while on vacation and partying at the beach and it's not professional to wear flashy clothes either. Use common sense, do not include anyone else in the picture, and most importantly, look friendly! Customize your URL. Read the LinkedIn Help section for instructions on customizing your profile URL. It will help you to show up sooner in search engine results and it is deceptively easy to do. Show your accomplishments. Follow the prompts and links under the About and Experience sections to upload content. This can include many forms and LinkedIn will also show you a list of the accepted forms. They include videos, pdf documents, pictures, etc. There is a wide range of choices as to what you can upload under each section. Present your best work. Make it interesting. Increase your connections. Invite your personal contacts, from your current Manager to your neighbor. This increases your reach on LinkedIn. Write a personal note with each invitation. It's a question of common courtesy. It's much nicer to write something, even if very brief. For example, it's better to write "Dear ____, I would like to invite you to join me on LinkedIn. " than nothing at all. People will be more receptive to you this way, than if they receive a blank invitation. Ask for recommendations. Recommendations have more impact than endorsements. Consider who can give you the most persuasive testimonials. Use LinkedIn Learning. Take a look at all the instructional content that is available through LinkedIn. You can quickly build credits and escalate from there. Learn more about LinkedIn Learning. Share your knowledge. Share and express your viewpoints. Post updates about what you have learned and the knowledge you have to offer.
Remember that using any type of social platform for networking means you are in it for the long game. You must nurture your audience and take your time. You must give your network time to get to know you and take the time to get to know your netwrok.
How to be found fast on LinkedInLearning LinkedIn
A significant point of using social media, LinkedIn in particular, is so that your target audience finds you. Simply creating a profile isn’t enough to help your audience find you. But there are some tips that you can use to make it more likely to be found.
Being found on LinkedIn.com is a great way to improve your career, expand your business, and promote your products and services. Be sure to do it right and you will have a lot of fun along the way.
LinkedIn ScorecardHow to evaluate and score your LinkedIn profile
The LinkedIn Scorecard is a comprehensive self-assessment that allows you to evaluate the effectiveness of your LinkedIn profile according to LinkedIn’s best practices in the areas of Profile Completeness, LinkedIn Profile Photo, LinkedIn Headline, LinkedIn Profile Basics, Your Personal Brand on LinkedIn, LinkedIn Summary, Common LinkedIn Profile Mistakes, and Engaging on LinkedIn.
An effective LinkedIn profile is an asset in a passive job search, allowing you to be found online by recruiters and hiring managers looking for candidates like you. It is also essential in an active job search, allowing you to connect with companies that are hiring, apply for positions online, and use your network more effectively. Give yourself the appropriate number of points for each line. Then total your score. LINKEDIN PROFILE COMPLETENESS
Not listed on your profile = 0
On profile = 4
Not listed on your profile = 0
On profile = 4
No current position on profile = 0
Simple listing (job title/company) = 2 Complete listing with description = 4
No past position = 0
1 past position with simple listing = 1 2 past positions with simple listings = 2 1 past positions with complete listing = 3 2 past positions with complete listings = 4
No current education on profile = 0
Complete listing (institution and degree) = 4
Not on profile = 0
Minimum of three listed = 4
Not on profile = 0
Have a profile photo = 4
Fewer than 50 connections = 0
50 or more connections = 4
LINKEDIN PROFILE PHOTO
LinkedIn profiles with photos get 21 times more views and 36 times more messages. Is your LinkedIn profile photo giving the right impression?
Older than 2 years = 0 points
Within the last 24 months = 1 point Within the last 18 months = 2 points Within the last year = 3 points
Yes = 2 points
No = 0 points
Yes = 0 points
No = 2 points
Yes = 0 points
No = 2 points
LINKEDIN HEADLINE
Your LinkedIn Headline is one of the first things someone sees when they search for you.
Only name and/or credentials = 0 points
More than your name and/or credentials = 2 points
Yes = 2 points
No = 0 points
Yes = 2 points
No = 0 points
Yes = 2 points
No = 0 points
LINKEDIN PROFILE BASICS
No volunteer work = 0 point
At least one volunteer position = 1 point Multiple volunteer position listed = 2 points
No Projects listed = 0 point
At least one Project listed = 1 point Multiple Projects listed = 2 points
No Organizations listed = 0 point
At least one Organization listed = 1 point Multiple Organizations listed = 2 points
You have fewer than 5 Skills listed = 0 point
You have 5-24 Skills listed = 1 point You have at least 25 Skills listed = 2 points
No personalized URL = 0 points
Personalized URL = 3 points
None of the links renamed = 0 points
Some text links renamed = 1 point Most text links renamed = 2 points All text links renamed = 3 points
Many errors = 0 points
Several errors = 1 point Few errors = 2 points No errors = 3 points
YOUR PERSONAL BRAND ON LINKEDIN
Yes = 1 point
No = 0 points
Yes = 1 point
No = 0 points
Yes = 1 point
No = 0 points
THE ABOUT SECTION
The LinkedIn Summary is your opportunity to tell your story — briefly and succinctly.
Yes = 2 points
Somewhat = 1 point No = 0 points
Yes = 2 points
Somewhat = 1 point No = 0 points
Yes = 2 points
Somewhat = 1 point No = 0 points
More than 100 words up to the max = 2 points
Between 40-100 words = 1 point No content or fewer than 40 words = 0 points
COMMON LINKEDIN PROFILE MISTAKES
Avoid making common LinkedIn mistakes on your profile.
Yes = 1 point
No = 0 points
(An informal profile should be in first person [I, me].
a formal profile should be written in third person [Sharon, she or Tim, he]).
Yes = 1 point
No = 0 points
(Make sure to include information in all relevant sections —
i.e., Honors & Awards, Languages, Certifications, Patents, Publications, etc.)
Yes = 1 point
No = 0 points
Ask for Recommendations; aim for one Recommendation for every 50-100 connections
Yes = 1 point
No = 0 points
Engaging on LinkedIn
Add connections every time you log in = 4 points
Add connections weekly = 3 points Add connections monthly = 2 points Add connections only occasionally = 1 point Have not added any connections since joining = 0 points
Log in at least twice a month = 2 points
Log in at least once a month = 1 point Log in less than once a month = 0 points
Following at least 5 Company Pages = 2 points
Follow at least 1 Company Page = 1 point Don’t follow any Company Pages = 0 points
Post three times a month or more = 3 points
Post twice a month or more = 2 points Post on your profile at least once a week = 1 point Post less than once a week = 0 points
Post photos three times a month or more = 3 points
Post photos twice a month or more = 2 points Post photos at least once a week = 1 point Post photos less than once a week = 0 points
Yes = 3 points
No = 0 points
SCORING
90-100 Points Congratulations! You’ve positioned yourself to be found by recruiters and hiring managers and are on your way to building a strong network for your career goals. Keep up the good work! 80-89 Points Your profile is very strong, but there are some opportunities to improve it. Review the scorecard and see where you can raise your score. 70-79 Points You’ve got a good start, but you’re missing some key areas where your profile can help you attract career opportunities. Review your scorecard and shore up the areas where your scores were low. 60-69 Points Your profile isn’t as effective as it could be. Spend some time working on it and you’ll increase your career opportunities. Focus on making sure your profile is complete and spend some time engaging on LinkedIn. 59 Points or Below Help! Your profile needs attention. LinkedIn isn’t a “set it and forget it” platform. Invest some time in on your profile. About the authorMandy Fard is a Certified Professional Resume Writer (CPRW) and Recruiter with decades of experience in assisting job seekers, working directly with employers in multiple industries, and writing proven-effective resumes. Three NEW features for LinkedIn Profiles
On LinkedIn, your posts and connections are the main ways to get noticed on the professional social media platform. However, LinkedIn recently unveiled three new features on its website that can help you enjoy more relevance on the platform.
List Your Services Based on Location
Following the introduction of this new feature, LinkedIn users can now filter search results based on the location of the service provider. LinkedIn advises users to enable the “showcase services you offer” option on their profile to be visible in searches and to also highlight such services as open for business. Additionally, you can also indicate where exactly you offer these services and if you are willing to work remotely. LinkedIn is promoting this feature as another way for freelancers and businesses to get new clients.
Participate in a LinkedIn Skill Test
LinkedIn is introducing a new feature called a “Skill Assessment” feature. This feature allows users to take a test in a particular skill and earn a badge if they prove their proficiency. The test is usually comprised of 15-20 questions based on the skill being tested, and questions have to be answered in a specific time.
Currently, there is a limited list of skills that users can earn badges in, and most of them are based on popular business software like Adobe Acrobat, Microsoft Excel, Microsoft PowerPoint, and Microsoft Project. Users can also get proficiency badges in AutoCAD, JavaScript, AWS, C++, XML, Hadoop, Ruby, AWS, HTML, and the likes. LinkedIn has indicated a willingness to expand this list in the future. Note that not all LinkedIn users can access the Skill Assessment feature yet. Take Advantage of LinkedIn’s New Event Feature
Promoting events throught the Event Feature can be a practical method of fostering communication in your network. For instance, you can use the event feed to communicate with attendees, and also ask attendees to connect with you on LinkedIn.
Again, attendees to your event can now send invitations (if granted access) which can grow your network. Any user can join events, but not all users can create one yet. Three exciting NEW features for LinkedIn Pages
The three new features being added to LinkedIn Pages are geared at fostering stronger relationships amongst followers and increasing community engagement.
According to the professional social media platform, more than 50 million companies now use Pages globally, and LinkedIn will regularly update features quarterly. Some of the most recent updates include “LinkedIn Live” integration, “Invite To Follow”, and new “posting options”. Invite to follow
To enhance the growth of their following, Page managers can invite top profile connections to follow their Page. Moreover, users that would not like to receive such invites can opt-out from them.
Stream with LinkedIn Live
Previously reserved for only personal profiles, LinkedIn Pages can now enjoy the live broadcast and streaming feature. LinkedIn believes that this feature can generate more than 24X more comments and 7X more reactions than conventional video posts. To enable this feature, Page managers will need to request access to use this feature via the LinkedIn Live website.
Post as a Member or Page
Users can now use a toggle switch on their Home page to switch between posting content as an organization or individual. In the past, users had to separately access their Page to publish under it. Currently, users can manage and publish posts from the same dashboard.
Optimize your LinkedIn profile - 2020
Almost 95% of recruiters use LinkedIn to search for candidates, but most job seekers are overlooking this valuable opportunity.
If you’re like many professionals, you probably created a profile and occasionally go back to add more connections. However, there is so much more you can do with this platform to advance your career. Tips to optimize and design your LinkedIn profile
Take charge of your future and attract more attention from potential employers. Try these tips for designing and using your LinkedIn profile.
Designing your LinkedIn Profile:
Using your LinkedIn Profile:
Optimize your LinkedIn profile and increase your visibility. It can make it easier for others to find you and help you reach your professional goals. LinkedIn TrainingHow to use LinkedIn to connect to jobs1.- Build a profile and follow LinkedIn's tools and guidelines carefully as you go along.
2.- Optimize your LinkedIn profile for job search and to attract employers. 3.- Learn how to build a LinkedIn network that can open doors and connect to jobs. 4.- Search and apply for a job on LinkedIn. 5.- Access additional job search and career advancement resources on LinkedIn. What to avoid on LinkedInLinkedIn Etiquette Guide
Things you should not do on LinkedIn:
Writing a LinkedIn Summary
LinkedIn Summary Help
The “Summary” section of your LinkedIn profile is a vital part of your LinkedIn presence. Knowing how to write a good LinkedIn Summary will have a direct impact on whether or not a visitor will continue reading the rest of your profile. You have 2,000 characters to give readers a brief snapshot of who you are.
The first 2-3 sentences need to instantly get your prospects interested in your profile — or, even better, get them excited about reading the rest of your profile. How do you add more value to the company, or solve problems better than other job candidates? Your LinkedIn Summary can set you apart from other jobseekers on LinkedIn by demonstrating that you understand what employers want — and what you have to offer that meets that need. How to write a good LinkedIn SummaryLinkedIn Summary Examples
Use these ideas as examples of what to write in LinkedIn Summary:
Write naturally and conversationally. In contrast to your résumé, you should use pronouns in your Summary. Speak in the first person, not third person. (“I did such-and-such.”) Write as if you’re speaking to an individual reader. Make it personal. Be sure to emphasize outcomes — as well as what makes you uniquely qualified to do the job you do. Never loose sight of the fact that your resume and your Linked profile are not the same thing. There are many diferences when it comes to the use of a resume vs. LinkedIn profile. Unlike the rules of resume writing, please be conversational and informal in your tone when it comes to writing a LinkedIn Summary. Use contractions (“you’re” instead of “you are”). Every word counts! And pay attention to grammar and spelling. Make sure there are no mistakes in your profile. Re-read and edit it. Have a colleague, friend, or spouse read it. Copy-and-paste it into a word processing program and run a spell-check on it. You can also use asterisks, dashes, hyphens, and other keyboard characters to format the Summary and make it easier to read. Try to find a common THREAD through your work. Then, once you have a theme, use storytelling principles to write your Summary as a narrative. Have a beginning, a middle, and an end. LinkedIn Summary Character Limit
There is a limit of 2,000 characters (not words) to write in the Summary (About) section of your LinkedIn profile.
Your Summary can be anywhere from a few sentences up to a few paragraphs. But don’t waste any words — make the most dramatic, powerful, attention-getting statement you can. Don’t use any more words than is necessary, and don’t be overly flowery in your language. The point of the first sentence is to get the prospect to read the second sentence. And the next sentence. And the next. On LinkedIn, a 'character' can be a letter, number, space, and punctuation. The current LinkedIn set up and design of a profile only shows the first two lines of your Summary or About section to the reader. The reader will then have to click on SEE MORE to see the rest. So, the two-liner opening is only about 200-250 characters (or about 25-42 words). Make sure you use these words to write a compelling opening . Best time for job hunting![]() The CBS This Morning show invited Dan Roth, the Editor in Chief of LinkedIn, where it was explained that with the national unemployment rate at a 50-year low, October could be the perfect time to land your dream job — and Monday the best day to apply for a job, based on a recent LinkedIn survey. ![]() October has the highest number of job openings on LinkedIn, and 89% of hiring managers filled those spots in less than four weeks. ![]() Roth said it's good to have your application be first in line because the first 25 applications are three times more likely to land a position (compared to those later in the queue). ![]() But being first is not the most important thing, according to Roth. He emphasized building out your online professional profile. “The real key is making sure that you are out there with your profile, that you’re sharing, that you’re talking about what you're an expert in, that you’ve got your skills listed, that you’re networking with people,” says Roth. As an experienced resume service in Los Angeles, Market-Connections takes pride in providing a large selection of package deals with multiple tools and resources to help its clients as they try to demystify the job search process. To facilitate the process for prospective clients, we offer a "Special" throughout the month of October. It consists of a Free Resume Critique for the first 10 prospective clients every Saturday morning during the month of October, on a first-come-first-served basis. This includes dates: from 9:00 a.m. to 12:00 noon. “If you are just relying on a piece of paper, you're doing it wrong,” says Roth. “The most important thing is to be out there.” LinkedIn also published a blog post talking about the autumn job search process titled “A New Holiday to Celebrate: Fall Hiring Season.” Watch the full CBS This Morning segment here: I am on LinkedIn. Now what?
Do you wonder how to use LinkedIn TO ADD VALUE to your career or job search? Do you know how to use it to lead you to results?
LinkedIn can be an excellent resource for new business development or for job searching. Following a recent blog post about LinkedIn Settings in 2019, this post is an infographic on How to use to LinkedIn for job searching or for new business development purposes. When it comes to posting your resume online, your privacy is of utmost importance. It may be a good idea to learn how to protect your privacy on LinkedIn as well. Follow the steps in the infographic above and you will discover an amazing professional platform to catapult your career and you will broaden your perspective about this great professional resource; plus, it’s free!
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AuthorMandy Fard is a Certified Professional Resume Writer (CPRW, CMRW) and Recruiter with decades of experience in assisting job seekers, working directly with employers in multiple industries, and writing proven-effective resumes. Archives
January 2021
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