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      • 2026 Designer Resume Formats
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    • Outplacement Services
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  • ABOUT
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    • In the Community
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      • LinkedIn Marketing School
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      • Overcome Imposter Syndrome
      • How to find a job
      • How To Reinvent Yourself Personally
    • Career Podcasts
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      • Recruiters in San Jose
      • Recruiters in Sacramento
      • Recruiters in Seattle
      • Recruiters in Portland
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How Much Is LinkedIn Premium

7/26/2020

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A LinkedIn cup with LI Premium logo as well as https://www.market-connections.net logo.
How much is LinkedIn Premium posted by https://www.market-connections.net
LinkedIn Strategies July 26, 2020
How Much Is LinkedIn Premium

How Much Is LinkedIn Premium

LinkedIn Premium Cost

LinkedIn offers basic accounts for free and premium accounts for a subscription fee. There are a variety of options available for LinkedIn users. We all begin with a  free account. 

LinkedIn Free Account

LINKEDIN BASIC ACCOUNT

There is always the LinkedIn free account, which is where we all start. With a free account we can :
​
  • Build our own page and LinkedIn identity
  • Form a significantly large digital network of professionals
  • Reconnect with lost contacts
  • Build a list of Recommendations

How Much Does LinkedIn Premium Cost?

How much is LinkedIn Premium - LinkedIn Premium professional cost is not easy to find by searching through LinkedIn. Instead, the concept of starting with a LinkedIn Free Trial is promoted repeatedly. LinkedIn's objective is for us to try the Linked
LinkedIn meets its customers' needs through a variety options charging a LinkedIn Premium Fee. Options are listed below along with the LinkedIn Premium Price:
​
  • Premium Career -- For those looking for a new job -- $29.99/mo.
  • Premium Business -- For power-users looking for more access and insights -- $59.99/mo.
  • Premium Sales -- For sales professionals looking to generate leads and build pipeline -- $79.99/mo.
  • Premium Hiring ( or Recruiter Lite) -- For HR professionals looking to find and recruit talent -- $119.95/mo.
  • LinkedIn Learning -- For those who want to learn anytime and anywhere and advance their career -- $30.00/mo.​

LinkedIn Resume Writers Cost

Many resume writers (including myself) offer resume writing services to LinkedIn members through LinkedIn's platform. However, it is not a "LinkedIn resume service". Resume writers are not LinkedIn's employees. Anyone can offer their services through LinkedIn from any industry. For example, a public relations company or a construction company may choose to promote their services through LinkedIn. But it does not mean that they are employees of LinkedIn. The same applies to resume writers and/or career coaches. LinkedIn resume writers cost varies and it depends on each individual resume writer. For a list of Market-Connections pricing, please feel free to visit How To Hire A Resume Writer. 
Your LinkedIn Network
LinkedIn is a valuable tool to expand your network and brand yourself professionally beyond what was possible in the past. You can probably connect to almost anyone and learn about almost anyone by looking at LinkedIn.com profiles.

On LinkedIn you have a variety of ways to connect with the right people. You can use your contacts ,your contacts connections, and your entire overall network to help you locate the right people to talk to. Even if you've not yet connected to someone on LinkedIn.com you can bet they are likely there. If you know their name just search for them. You will have to upgrade your account on LinkedIn.com to get the most benefit out of researching others.
Read Mandy Fard's answer to What does the "In" button mean next to a person's name on LinkedIn? on Quora
LinkedIn Tips
se these LinkedIn tips to learn your way around the world's largest professional network. Knowing how to use LinkedIn gives you an edge in today's fierce and competitive job market.

Use a good photo for LinkedIn. 
​Include a professional-looking photograph that conveys your personality. Remember, the keyword is "professional". It's not professional to post a picture of yourself while on vacation and partying at the beach and it's not professional to wear flashy clothes either. Use common sense, do not include anyone else in the picture, and most importantly, look friendly!

Customize your URL.
Read the LinkedIn Help section for instructions on customizing your profile URL. It will help you to show up sooner in search engine results and it is deceptively easy to do.

Show your accomplishments. 
Follow the prompts and links under the About and Experience sections to upload content. This can include many forms and LinkedIn will also show you a list of the accepted forms. They include videos, pdf documents, pictures, etc. There is a wide range of choices as to what you can upload under each section. Present your best work. Make it interesting.

Increase your connections. 
Invite your personal contacts, from your current Manager to your neighbor. This increases your reach on LinkedIn.

Write a personal note with each invitation. 
It's a question of common courtesy. It's much nicer to write something, even if very brief. For example, it's better to write "Dear ____, I would like to invite you to join me on LinkedIn. " than nothing at all. People will be more receptive to you this way, than if they receive a blank invitation.

Ask for recommendations. 
Recommendations have more impact than endorsements. Consider who can give you the most persuasive testimonials.

Use LinkedIn Learning.
Take a look at all the instructional content that is available through LinkedIn. You can quickly build credits and escalate from there. Learn more about LinkedIn Learning.

Share your knowledge. 
Share and express your viewpoints. Post updates about what you have learned and the knowledge you have to offer.
Remember that using any type of social platform for networking means you are in it for the long game. You must nurture your audience and take your time. You must give your network time to get to know you and take the time to get to know your network. 
Keywords:
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About the Author

Mandy Fard is a Certified Professional Resume Writer (CPRW, CMRW) and Recruiter with decades of experience in assisting job seekers, working directly with employers in multiple industries, and writing proven-effective resumes.

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How To Be Found Fast On LinkedIn

7/19/2020

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A smiling lady in front of LinkedIn wall and a logo of https://www.market-connections.net
"How To Be Found Fast On LinkedIn" posted by https://www.market-connections.net
LinkedIn Strategies July 19, 2020
How To Be Found Fast On LinkedIn

How to be found fast on LinkedIn

Learning LinkedIn

A significant point of using social media, LinkedIn in particular, is so that your target audience finds you. Simply creating a profile isn’t enough to help your audience find you. But there are some tips that you can use to make it more likely to be found.

  • CREATE A CUSTOMIZED URL – On your profile you have an opportunity to create a customized URL that you can use in your signature lines, on your website, and in other places to have a way to link to your profile. But, it’s also a good way to find you. If you create a URL that helps people find you by using a keyword, you’re that much more likely to be found.
 
  • CUSTOMIZE YOUR WEBSITE LINKS – LinkedIn allows you to include website links. Make sure to take advantage of this feature, if you have a website or a blog. Remember, SEO is always an important component to consider if you want to be found on LinkedIn.
 
  • CREATE KEYWORD-RICH HEADLINES – Under your name, is a spot for you to create a headline. Some people use sentences or their current job title, but if you want to be found faster, it’s important instead to use keywords that describe what you do instead of a job description or title. Writing your favorite quote or including uplifting messages (i.e.: Carpe Diem, or Life is beautiful, etc.) will not help you be found AT ALL.
 
  • USE KEYWORDS IN THE ABOUT SECTION – Under your photograph, name, and headline, is an area that is called ABOUT. Until recently, it used to be called SUMMARY. This area is best for introducing yourself to your audience. The first few lines are very important in terms of grabbing your audience's attention. The keywords are great for the search engines but also great for the human eye which prefers to speed-read or scan.
 
  • USE KEYWORDS IN YOUR EXPERIENCE SECTION – In the section where you input your work experience, it’s important to use keywords there too. Keywords will describe the expertise that you have and help people find you on LinkedIn.com. Do not leave your job descriptions blank. If you only enter your company name, dates, and title, you are not helping your profile be found any faster or even easier.
 
  • TURN OFF PRIVACY FEATURES – This is key if you want to be found on LinkedIn.com or any social media for that matter. Check your Privacy settings to ensure that all privacy features are turned off so that anyone can locate you on LinkedIn.com. Read them closely and remember that they are written for everyone to understand and not in a complicated way. You are required to read and understand your options carefully, so that you remain in control of your own profile and its content.
 
  • SIGNAL YOUR AVAILABILITY FOR WORK – LinkedIn offers you a feature whereby you can announce your availability to recruiters and others. Take advantage of this feature immediately, as it is one of the easiest and most important things you can do for yourself if you must be found quickly.
 
  • JOIN RELEVANT GROUPS – Groups on LinkedIn.com are excellent ways to get found. You are advised to join multiple groups to be found by your target audience. However, only join a few at a time so that you can participate in the groups. Don't join all of them in one day.
 
Being found on LinkedIn.com is a great way to improve your career, expand your business, and promote your products and services.  Be sure to do it right and you will have a lot of fun along the way.

Mandy Fard, Resume Writer, founder of https://www.market-connections.net
Mandy Fard - CPRW, CMRW

About the author

Mandy Fard is a Certified Professional Resume Writer (CPRW, CMRW) and Recruiter with decades of experience in assisting job seekers, working directly with employers in multiple industries, and writing proven-effective resumes.


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LinkedIn Scorecard

4/5/2020

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A
LinkedIn Scorecard
LinkedIn Strategies April 5, 2020
LinkedIn Scorecard

How to Evaluate and Score Your LinkedIn Profile

The LinkedIn Scorecard is a comprehensive self-assessment that allows you to evaluate the effectiveness of your LinkedIn profile according to LinkedIn’s best practices in the following areas:

  • Profile Completeness,
  • LinkedIn Profile Photo,
  • LinkedIn Headline,
  • LinkedIn Profile Basics,
  • Your Personal Brand on LinkedIn,
  • LinkedIn ABOUT Section,
  • Common LinkedIn Profile Mistakes, and
  • Engaging on LinkedIn.
 
An effective LinkedIn profile is an asset in a passive job search, allowing you to be found online by recruiters and hiring managers looking for candidates like you. It is also essential in an active job search, allowing you to connect with hiring companies, apply for positions online, and use your network more effectively.
 
Give yourself the appropriate number of points for each line. Then total your score.


LinkedIn Profile Completeness

Profiles that are considered “complete” by LinkedIn’s standards receive 40 times more “opportunities” (contacts from prospective hiring managers and recruiters) than incomplete profiles. LinkedIn has its criteria for “profile completeness” — these are things you need to have on your LinkedIn account to have a “complete profile", according to LinkedIn.
Your industry
Your score: ___________
​Not listed on your profile = 0                           
​On profile = 4
RECOMMENDATION: Including your industry is one of the items required for profile completeness.
Your location
Your score: ___________
​Not listed on your profile = 0                           
​On profile = 4
RECOMMENDATION: Including your location is one of the items required for profile completeness.
​An updated current position
Your score: ___________
No current position on profile = 0                    
​Simple listing (job title/company) = 2                         ​
​Complete listing with description = 4
RECOMMENDATION: ​An updated current position is one of the items required for profile completeness.
Two past positions under “Experience”
Your score: ___________
​No past position = 0
1 past position with simple listing = 1
2 past positions with simple listings = 2
1 past positions with complete listing = 3
2 past positions with complete listings = 4
RECOMMENDATION: Including two past positions under Experience is one of the items required for profile completeness.​
Your education
Your score: ___________
No current education on profile = 0                 
​Complete listing (institution and degree) = 4
RECOMMENDATION: Including details about your education is one of the items required for profile completeness.​
Skills
Your score: ___________
Not on profile = 0   
Minimum of three listed = 4
RECOMMENDATION: Including a minimum of three Skills is one of the items required for profile completeness.​
Profile photo
Your score: ___________
Not on profile = 0  
Have a profile photo = 4
RECOMMENDATION: Including a profile photo is one of the items required for profile completeness.​
A minimum of 50 connections
Your score: ___________
Fewer than 50 connections = 0
50 or more connections = 4
RECOMMENDATION: The more connections you have, the wider your network.​
TOTAL FOR THIS SECTION (up to 32 points)
Your score: ___________

LinkedIn Profile Photo

LinkedIn profiles with photos get 21 times more views and 36 times more messages. Is your LinkedIn profile photo giving the right impression?
The photo on your LinkedIn profile is recent
Your score: ___________
Older than 2 years = 0 points
Within the last 24 months = 1 point  
Within the last 18 months = 2 points
Within the last year = 3 points

RECOMMENDATION: Having a profile photo is important. Keeping it up to date is also important.​
The photo is appropriate for a business profile
Your score: ___________
Yes = 2 points 
No = 0 points
RECOMMENDATION: Make sure your photo is appropriate for a business profile.​
Your face is clearly recognizable (in focus, close up, looking at the camera)
Yes = 2 points 
​No = 0 points
Your score: ___________
RECOMMENDATION: Your face should be clearly recognizable in your profile photo.
You have a background image on your profile
Your score: ___________
Yes = 0 points   
​No = 2 points
RECOMMENDATION: Including a relevant background photo can enhance your personal brand.​
​The photo is high resolution (sharp, clear)
Your score: ___________
Yes = 2 points   
​No = 0 points
RECOMMENDATION: The photo should be high resolution.​
TOTAL FOR THIS SECTION (up to 11 points)
Your score: ___________

LinkedIn Headline

Your LinkedIn Headline is one of the first things someone sees when they search for you. It is very important to have a good LinkedIn Headline.
Your Headline adheres to LinkedIn guidelines
Your score: ___________
Only name and/or credentials = 0 points 
​More than your name and/or credentials = 2 points
RECOMMENDATION: Don’t include more information in your Headline than LinkedIn allows (name and credentials are  allowed).​ 
Your Headline is unique and could not be said of anyone else, and is not just your job title/company
Your score: ___________
Yes = 2 points
​No = 0 points
RECOMMENDATION: Don’t just use the default LinkedIn Headline. Make sure it speaks to your uniqueness. Write a good LinkedIn headline.​
Your Headline uses all 220 characters to maximum advantage
Your score: ___________
Yes = 2 points
​No = 0 points
RECOMMENDATION: Maximize your impact — use all the characters to your best advantage.​
Your Headline uses keywords appropriately
Your score: ___________
Yes = 2 points  
​No = 0 points
RECOMMENDATION: Help yourself be found by recruiters and hiring managers. Use relevant keywords in your Headline.​
TOTAL FOR THIS SECTION (up to 8 points)
Your score: ___________

LinkedIn Profile Basics

Your LinkedIn profile includes volunteer work
Your score: ___________
No volunteer work = 0 points 
At least one volunteer position = 1 point

Multiple volunteer positions listed = 2 points
RECOMMENDATION: Including volunteer experience not only populates another LinkedIn section, but it also shows how well-rounded you are.​
Your LinkedIn profile includes projects listed under the Projects section
Your score: ___________
No Projects listed = 0 points
​At least one Project listed = 1 point

Multiple Projects listed = 2 points
RECOMMENDATION: Including Projects not only populates another LinkedIn section, but also can demonstrate your proficiency in some of your Skill areas.​
Your LinkedIn profile includes Organizations
Your score: ___________
No Organizations listed = 0 points
​At least one Organization listed = 1 point

Multiple Organizations listed = 2 points
RECOMMENDATION: Including Organizations not only populates another LinkedIn section, but also can demonstrate your willingness to get involved in activities.
You’ve added additional Skills to your profile
Your score: ___________
You have fewer than 5 Skills listed = 0 points  
​You have 5-24 Skills listed = 1 point
You have at least 25 Skills listed = 2 points
RECOMMENDATION: Three Skills are necessary for profile completeness, but the more you include, the better your chances of being found. (Skills count as valuable keywords for search engine optimization.)​
You’ve claimed your personalized LinkedIn profile URL (linkedin.com/in/yourname)
Your score: ___________
No personalized URL = 0 points
Personalized URL = 3 points
RECOMMENDATION: Personalizing your URL shows you know your way around LinkedIn (it’s a power user tip) and makes it easy to use your LinkedIn URL outside of LinkedIn.​
You’ve renamed links to websites, blogs, and third-party sites
Your score: ___________
None of the links renamed = 0 points
Some text links renamed = 1 point

Most text links renamed = 2 points 
All text links renamed = 3 points
RECOMMENDATION: Renaming your links is a power user tip.​
Profile has been proofread and is error-free
Your score: ___________
Many errors = 0 points
Several errors = 1 point

Few errors = 2 points
​No errors = 3 points
RECOMMENDATION: Having an error-free profile is essential to making a good impression on recruiters and hiring managers.​
TOTAL FOR THIS SECTION (up to 17 points)
Your score: ___________

Your Personal Brand on LinkedIn

For your LinkedIn profile to help you reach your personal and professional goals, you must be able to communicate what makes you exceptional and compelling. This is your personal brand.
​Information on your LinkedIn profile is concise yet comprehensive
Your score: ___________
Yes = 1 point
​No = 0 points
RECOMMENDATION: Don’t include “everything” on your LinkedIn profile — only information that is needed to help a hiring manager or recruiter decide to contact you.​
Information on your LinkedIn profile is a good representation of your career
Your score: ___________
Yes = 1 point 
​No = 0 points
RECOMMENDATION: Does your profile help give a recruiter or hiring manager a good idea of who you are and how you can be an asset to your next employer?​
Information on your LinkedIn profile provides your relevant qualifications
Your score: ___________
Yes = 1 point
​No = 0 points
RECOMMENDATION: Make sure you are including information that makes the case for your relevant qualifications.​
TOTAL FOR THIS SECTION (up to 3 points)
Your score: ___________

The About Section

The LinkedIn ABOUT section is your opportunity to tell your story — briefly and succinctly.
The About section on LinkedIn is well-constructed and distinctive, and could only describe you, and not someone else
Your score: ___________
Yes = 2 points  
Somewhat = 1 point
No = 0 points
RECOMMENDATION: Like with your LinkedIn Headline, your ABOUT section should uniquely describe you.
​
The About content concisely describes you, who you are, and what you want to do with your career
Your score: ___________
Yes = 2 points
Somewhat = 1 point
​No = 0 points
RECOMMENDATION:​ The About section on LinkedIn should be a concise representation of who you are and what you have to offer.​
The About section contains interesting information that will entice the reader to want to read more of your profile
Your score: ___________
Yes = 2 points
Somewhat = 1 point
​No = 0 points
RECOMMENDATION: The About section should entice the reader to read more!​
The About section is an appropriate length
Your score: ___________
More than 100 words up to the max = 2 points 
​Between 40-100 words = 1 point

No content or fewer than 40 words = 0 points
RECOMMENDATION: You have lots of characters/words to use in the Summary — make the most of them!​
 TOTAL FOR THIS SECTION (up to 8 points)
Your score: ___________

Common LinkedIn Profile Mistakes

Avoid making common LinkedIn mistakes on your profile. 
Profile is focused on a single job target
(Don’t try to be “all things to all people” – instead, focus on your profile)
Your score: ___________
Yes = 1 point
​No = 0 points
RECOMMENDATION: Don’t try to be “all things to all people” — instead, focus your profile.​
The profile is written from the correct point of view
Your score: ___________
(LinkedIn is a social media platform, albeit a professional social media platform. In contrast with your resume, which is a more formal document, your tone on LinkedIn should be informal, using the first-person pronoun [I, me]).
Yes = 1 point  
No = 0 points
RECOMMENDATION: An informal profile should be in first person (I, me); a formal profile should be written in third person (Sharon, she or Tim, he)​
You use all the content sections available to you
Your score: ___________
(Make sure to include information in all relevant sections — 
i.e., Honors & Awards, Languages, Certifications, Patents, Publications, etc.)
Yes = 1 point 
No = 0 points
RECOMMENDATION: Make sure to include information in all relevant sections — i.e., Honors & Awards, Languages, Certifications, Patents, Publications, etc.​
Your profile includes several positive Recommendations
Your score: ___________
Ask for Recommendations; aim for one Recommendation for every 50-100 connections
Yes = 1 point   
​No = 0 points
RECOMMENDATION: Ask for Recommendations; aim for one Recommendation for every 50-100 connections.​
TOTAL FOR THIS SECTION (up to 4 points)
Your score: ___________

Engaging on LinkedIn

Only about 40 percent of LinkedIn users log in daily. The average LinkedIn user accesses their account for 17 minutes per month. What you do while you’re on LinkedIn is important.
You continue to grow your network by adding connections regularly
Your score: ___________
Add connections every time you log in = 4 points
Add connections weekly = 3 points

Add connections monthly = 2 points 
Add connections only occasionally = 1 point

Have not added any connections since joining = 0 points
RECOMMENDATION: Growing your network is one of the most powerful functions of LinkedIn. Continue to add connections to improve your network.​
You log into LinkedIn regularly
Your score: ___________
Log in at least twice a month = 2 points
Log in at least once a month = 1 point
Log in less than once a month = 0 points
RECOMMENDATION: Accessing your LinkedIn account regularly is important.​
You follow at least one Company Page
Your score: ___________
Following at least 5 Company Pages = 2 points
​Follow at least 1 Company Page = 1 point

Don’t follow any Company Pages = 0 points      
RECOMMENDATION: Company Pages can provide you with connections to your target employer as well as notifications of job openings.
You share content on your LinkedIn feed regularly
Your score: ___________
Post three times a month or more = 3 points
Post twice a month or more = 2 points

Post on your profile at least once a week = 1 point
​Post less than once a week = 0 points
RECOMMENDATION: Sharing content on your LinkedIn feed is one of the best things you can do to engage with your network of connections and increase your visibility on LinkedIn.
​You post photos to your LinkedIn feed regularly
Your score: ___________
Post photos three times a month or more = 3 points
Post photos twice a month or more = 2 points

Post photos at least once a week = 1 point
​Post photos less than once a week = 0 points
RECOMMENDATION: There’s that saying that a picture is worth a thousand words. Pictures are a great way to get engagement on your LinkedIn news feed.​
You have posted an article on LinkedIn Publishing
Your score: ___________
Yes = 3 points
​No = 0 points
RECOMMENDATION: Posting articles using LinkedIn Publishing is a great way to establish yourself as a thought leader.​
TOTAL FOR THIS SECTION (up to 17 points)
Your score: ___________

Scoring

The content feed on LinkedIn gets 9 billion impressions per week, so this is a huge opportunity for engagement. However, only 1% of LinkedIn’s users share posts at least once a week. Only 0.2% of LinkedIn users have published an article using LinkedIn Publishing. Remember, posts with photos increase the comment rate by 98%.
SECTION
TOTAL POINTS
LINKEDIN PROFILE COMPLETENESS (out of 32 points)
   
​LINKEDIN PROFILE PHOTO (out of 11 points)
    
​LINKEDIN HEADLINE (out of 8 points)
  
​LINKEDIN PROFILE BASICS (out of 17 points)
 
​YOUR PERSONAL BRAND ON LINKEDIN (out of 3 points)
 
​LINKEDIN ABOUT SECTION (out of 8 points)
 
​COMMON LINKEDIN PROFILE MISTAKES (out of 4 points)
 
ENGAGING ON LINKEDIN (out of 17 points)
  
TOTAL POINTS
    

90-100 Points                   
Congratulations! You’ve positioned yourself to be found by recruiters and hiring managers and are on your way to building a strong network for your career goals. Keep up the good work!
 
80-89 Points                     
Your profile is very strong, but there are some opportunities to improve it. Review the scorecard and see where you can raise your score. 
 
70-79 Points                     
You’ve got a good start, but you’re missing some key areas where your profile can help you attract career opportunities. Review your scorecard and shore up the areas where your scores were low.
 
60-69 Points                     
Your profile isn’t as effective as it could be. Spend some time working on it and you’ll increase your career opportunities. Focus on making sure your profile is complete and spend some time engaging on LinkedIn.
 
59 Points or Below          
Help! Your profile needs attention. LinkedIn isn’t a “set it and forget it” platform. Invest some time in your profile.

Source: https://www.market-connections.net/blog/LinkedIn-Scorecard
You May Also Like
  • How to Network on LinkedIn to Find a New Job
  • Mastering LinkedIn: The Key to Landing Your Dream Job
  • How to Protect Your Privacy by Turning Off LinkedIn's AI Data Settings
  • LinkedIn Privacy Policy

About the Author

Mandy Fard is a Certified Professional Resume Writer (CPRW, CMRW) and Recruiter with decades of experience in assisting job seekers, working directly with employers in multiple industries, and writing proven-effective resumes.
 
Feel free to connect with Mandy Fard on LinkedIn:
https://www.linkedin.com/in/mandyfard/
 
Please follow Market-Connections Resume Services on LinkedIn:
https://www.linkedin.com/company/market-connections-resume-services.com

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Six new features on LinkedIn in 2020

2/26/2020

Comments

 
LinkedIn logo is posted on the globe picture for an article pertaining to LinkedIn new features posted by https://www.market-connections.net
LinkedIn Strategies February 26, 2020
Six new features on LinkedIn in 2020

Three NEW features for LinkedIn Profiles 

On LinkedIn, your posts and connections are the main ways to get noticed on the professional social media platform. However, LinkedIn recently unveiled three new features on its website that can help you enjoy more relevance on the platform.
 ​

List Your Services Based on Location

Following the introduction of this new feature, LinkedIn users can now filter search results based on the location of the service provider. LinkedIn advises users to enable the “showcase services you offer” option on their profile to be visible in searches and to also highlight such services as open for business. Additionally, you can also indicate where exactly you offer these services and if you are willing to work remotely. LinkedIn is promoting this feature as another way for freelancers and businesses to get new clients.
​

Participate in a LinkedIn Skill Test

LinkedIn is introducing a new feature called a “Skill Assessment” feature. This feature allows users to take a test in a particular skill and earn a badge if they prove their proficiency. The test is usually comprised of 15-20 questions based on the skill being tested, and questions have to be answered in a specific time.

Currently, there is a limited list of skills that users can earn badges in, and most of them are based on popular business software like Adobe Acrobat, Microsoft Excel, Microsoft PowerPoint, and Microsoft Project. Users can also get proficiency badges in AutoCAD, JavaScript, AWS, C++, XML, Hadoop, Ruby, AWS, HTML, and the likes. LinkedIn has indicated a willingness to expand this list in the future.
Note that not all LinkedIn users can access the Skill Assessment feature yet.
​


Take Advantage of LinkedIn’s New Event Feature

Promoting events through the Event Feature can be a practical method of fostering communication in your network. For instance, you can use the event feed to communicate with attendees, and also ask attendees to connect with you on LinkedIn.
​

Again, attendees to your event can now send invitations (if granted access) which can grow your network. Any user can join events, but not all users can create one yet.


​Three exciting NEW features for LinkedIn Pages

The three new features being added to LinkedIn Pages are geared at fostering stronger relationships amongst followers and increasing community engagement.

According to the professional social media platform, more than 50 million companies now use Pages globally, and LinkedIn will regularly update features quarterly.

Some of the most recent updates include “LinkedIn Live” integration, “Invite To Follow”, and new “posting options”.​

Invite to follow

​To enhance the growth of their following, Page managers can invite top profile connections to follow their Page. Moreover, users that would not like to receive such invites can opt-out from them.​

Stream with LinkedIn Live
​Previously reserved for only personal profiles, LinkedIn Pages can now enjoy the live broadcast and streaming feature. LinkedIn believes that this feature can generate more than 24X more comments and 7X more reactions than conventional video posts. To enable this feature, Page managers will need to request access to use this feature via the LinkedIn Live website.

Post as a Member or Page
Users can now use a toggle switch on their Home page to switch between posting content as an organization or individual. In the past, users had to separately access their Page to publish under it. Currently, users can manage and publish posts from the same dashboard.

Author

Mandy Fard is a Certified Professional Resume Writer (CPRW, CMRW) and Recruiter with decades of experience in assisting job seekers, working directly with employers in multiple industries, and writing proven-effective resumes.
 
Feel free to connect with Mandy Fard on LinkedIn: https://www.linkedin.com/in/mandyfard/
 
Please follow Market-Connections Resume Services on LinkedIn:
https://www.linkedin.com/company/market-connections-resume-services.com
​

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How to optimize your LinkedIn profile in 2020

12/22/2019

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How to optimize your LinkedIn profile in 2020 - Posted by https://www.market-connections.net
How to optimize your LinkedIn profile in 2020
LinkedIn Strategies December 22, 2019
How to optimize your LinkedIn profile in 2020

Optimize your LinkedIn Profile - 2020

Almost 95% of recruiters use LinkedIn to search for candidates, but most job seekers are overlooking this valuable opportunity.
 
If you’re like many professionals, you probably created a profile and occasionally go back to add more connections. However, there is so much more you can do with this platform to advance your career.

​
Take charge of your future and attract more attention from potential employers. Try these tips for designing and using your LinkedIn profile.

Designing Your LinkedIn Profile:

  • EDIT YOUR HEADLINE. Start by writing a specific headline. Tell employers what value you add and make them want to learn more. Keep your audience in mind and avoid technical terms that may be unfamiliar to them.
​
  1. UPDATE YOUR SUMMARY. Your summary is where you can add more details and showcase your achievements. Provide statistics to describe your impact. Add multimedia attachments like videos and work samples to help you stand out.

  2. CHOOSE YOUR PHOTO. Pick an image that looks professional and clear. Focus on your face and use flattering natural light.

  3. ADD KEYWORDS. Help recruiters and automated search tools find you. Browse through job descriptions and resumes for keywords that are popular in your field and include them in your profile, including the headline and summary.

  4. CUSTOMIZE YOUR LINKEDIN URL. LinkedIn gives your profile a URL, but you can customize your LinkedIn URL to something that you like better or might work more effectively for you. If your name is already taken, use a slight variation with your middle initial or hometown.
  5. WELCOME RECRUITERS. Is your profile visible to recruiters? Go into your privacy settings to be sure that you’ve opted to let them know that you want to hear from them. You’ll need to reset this switch every few months if you’re still looking.
​​
  1. UPDATE YOUR "JOB PREFERENCES". Below is LinkedIn's advice about updating your job preferences and requirements in your profile.  
  1. BE CONSISTENT. Your resume is usually written for a specific job opportunity while, your profile is a more general statement. Still, you want them to be similar enough to avoid causing any confusion.

  2. CHECK THE METER. LinkedIn provides a profile strength meter to help you optimize your profile and rate yourself. It will give you helpful recommendations about additional steps you can take, such as adding more information about volunteer work and foreign languages.

Using your LinkedIn Profile:

  1. GATHER RECOMMENDATIONS & ENDORSEMENTS. Recruiters want to know what others say about you. Ask former employers and other contacts for recommendations. Use your endorsements to advertise skills that are in high demand. If you’re generous about helping others, they’ll be more likely to return the favor.

  2. WRITE & PUBLISH. Share your knowledge and insights on the LinkedIn publishing platform. Develop a content strategy and use a calendar that will remind you to publish regularly.

  3. JOIN GROUPS. Look for groups in your subject area of expertise and participate actively. Post articles and answer questions. Avoid any temptation to over-promote yourself.
    ​
  4. MONITOR YOUR CONNECTIONS. Stay on the lookout for valuable connections (try the TOP 20 PEOPLE LIST) to add to your network. Send them personal invitations that will make a positive impression.

  5. BE SUPPORTIVE & ENCOURAGING OF OTHERS. Think of LinkedIn as a community where you can exchange ideas and support. Comment on posts from other users and share them with your connections.

  6. BE DISCREET. While you’re working to raise your visibility, keep in mind that there may be times when you want to keep your job-hunting activities off view from your current boss and HR department. Change your privacy settings so you can control what information you want to make public.
 
Optimize your LinkedIn profile and increase your visibility. It can make it easier for others to find you and help you reach your professional goals. 

Source: ​https://www.market-connections.net/blog/how-to-optimize-your-linkedin-profile-in-2020

About the Author

Mandy Fard is a Certified Professional Resume Writer (CPRW, CMRW) and Recruiter with decades of experience in assisting job seekers, working directly with employers in multiple industries, and writing proven-effective resumes.
 
Feel free to connect with Mandy Fard on LinkedIn: https://www.linkedin.com/in/mandyfard/
 
Please follow Market-Connections Resume Services on LinkedIn:
https://www.linkedin.com/company/market-connections-resume-services.com


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LinkedIn Career Advice

11/21/2019

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LinkedIn Learning to Learn how to use LinkedIn for business and for career growth. How to find jobs on LinkedIn.
LinkedIn Career Advice by www.market-connections.net
LinkedIn Strategies November 21, 2019
LinkedIn Career Advice

LinkedIn

LinkedIn Training

How to use LinkedIn to connect to jobs

1.-  Build a profile and follow LinkedIn's tools and guidelines carefully as you go along.
2.-  Optimize your LinkedIn profile for job search and to attract employers.
3.-  Learn how to build a LinkedIn network that can open doors and connect to jobs.
4.-  Search and apply for a job on LinkedIn.
5.-  Access additional job search and career advancement resources on 
LinkedIn.

LinkedIn Career Advice, Free LinkedIn Training, LinkedIn Jobs, LinkedIn Training, LinkedIn Careers,
Learn How To Use LinkedIn by www.market-connections.net
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What not to do on LinkedIn

10/19/2019

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LinkedIn advice, LinkedIn Etiquette, LinkedIn do's and dont's, what not to do on LinkedIn
Expert LinkedIn Advice
LinkedIn Strategies October 18, 2019
What not to do on LinkedIn

What to avoid on LinkedIn

LinkedIn Etiquette Guide

Things you should not do on LinkedIn:
  • Don’t Dismiss LinkedIn as Something Only for People Who Are Looking For a New Job. The best time to build your LinkedIn profile, connect with people, and participate on LinkedIn is now, before you need it. If you find yourself suddenly unemployed and decide that now is the time to start using LinkedIn, you’re going to be playing catch up. Instead, take time to “dig your well before you’re thirsty,” as author Harvey Mackay says.

  • Don’t “Set it and Forget It.” Your LinkedIn profile is an evolving snapshot of you. You should learn how to use LinkedIn and be updating it regularly with new connections, status updates, and activity (especially within LinkedIn Groups).

  • Don’t Ignore It. Check in on LinkedIn regularly; at least every other day if you are in active job search mode; at least once a week for passive jobseekers. Plan on adding one new status update each time you log in.

  • Don’t Be A Wallflower. LinkedIn is most effective when you engage with it. Seek out opportunities to connect with thought leaders in your industry. Join 3-5 Groups and participate in conversations.

  • Don’t Be Selfish. You will get more out of LinkedIn if you focus on how you can help others, not how they can help you. The phrase “give to get” is very powerful on LinkedIn. You can earn the respect of your peers and people of influence if you “help enough other people get what they want,” in the words of Zig Ziglar.

  • Don’t Wait For Others To Find You. Use the LinkedIn People Search function to look for people you know and invite them to connect with you. You should aim to add 2-5 new connections each week if you are a passive job seeker, and 6-10 connections a week if you are actively searching for a new job.

  • Don’t Forget to Explore the People Your Connections Know. One of the most powerful functions of LinkedIn is the ability to connect you with people who are connections of the people you know. Follow LinkedIn’s guidelines on connecting with these folks, however (using InMail or requesting connections through your mutual friend), so that your account is not flagged for spam.

  • Don’t Indiscriminately Try to Connect With People. One of the strengths of LinkedIn is the connections you make, but it’s not a race to get to 500 connections. Have a reason for each of the people you connect with — either it’s someone you already know or are related to, or someone it would be beneficial to connect with. If you don’t know someone, get to know them a bit before sending a personalized connection request. (You can do so by seeing who you have in common — or who they are connected to, checking out their LinkedIn Summary and work history, visiting their website or blog, and seeing what Groups they belong to).

  • Don’t Forget to Give Recommendations. Acknowledge and recognize the contributions of people you know by providing unsolicited, genuine Recommendations for them.

  • Don’t Restrict Your LinkedIn Networking to Online Only. Use LinkedIn to connect with people — but then request in-person get-togethers, when possible. Meet for coffee, or lunch, to catch up. 
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LinkedIn Summary

10/18/2019

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 A close-up, sparkly image featuring the
How to write a LinkedIn Summary
LinkedIn Strategies October 18, 2019
LinkedIn Summary

LinkedIn Summary: Why It Matters and How to Make Yours Stand Out

LinkedIn Summary section is now called the LinkedIn About section
The “Summary” section of your LinkedIn profile is a vital part of your LinkedIn presence. Knowing how to write a good LinkedIn Summary will have a direct impact on whether or not a visitor will continue reading the rest of your profile. You have 2,000 characters to give readers a brief snapshot of who you are.
 
The first 2-3 sentences need to instantly get your prospects interested in your profile — or, even better, get them excited about reading the rest of your profile. How do you add more value to the company, or solve problems better than other job candidates? Your LinkedIn Summary can set you apart from other jobseekers on LinkedIn by demonstrating that you understand what employers want — and what you have to offer that meets that need.

How to Write a Great LinkedIn Summary

Use these ideas as examples of what to write in LinkedIn Summary:
  • How will your next employer benefit by hiring you? Quantify the value in terms of numbers, money, and/or percentages. Use specific numbers and facts to build credibility.
  • What experience can you offer that will provide value to your next employer?
  • What additional skills do you have that set you apart from other candidates with a similar background?
 
Write naturally and conversationally. In contrast to your résumé, you should use pronouns in your Summary. Speak in the first person, not third person. (“I did such-and-such.”) Write as if you’re speaking to an individual reader. Make it personal. Be sure to emphasize outcomes — as well as what makes you uniquely qualified to do the job you do.

Never loose sight of the fact that your resume and your Linked profile are not the same thing.

There are many differences when it comes to the use of a resume vs. LinkedIn profile. Unlike the rules of resume writing, please be conversational and informal in your tone when it comes to writing a LinkedIn Summary. Use contractions (“you’re” instead of “you are”). Every word counts! And pay attention to grammar and spelling. Make sure there are no mistakes in your profile. Re-read and edit it. Have a colleague, friend, or spouse read it. Copy-and-paste it into a word processing program and run a spell-check on it.

 
You can also use asterisks, dashes, hyphens, and other keyboard characters to format the Summary and make it easier to read.
 Try to find a common THREAD through your work. Then, once you have a theme, use storytelling principles to write your Summary as a narrative. Have a beginning, a middle, and an end.

LinkedIn Summary Character Limit

There is a limit of 2,600 characters (not words) to write in the Summary (About) section of your LinkedIn profile.

Your Summary can be anywhere from a few sentences up to a few paragraphs. But don’t waste any words — make the most dramatic, powerful, attention-getting statement you can. Don’t use any more words than is necessary, and don’t be overly flowery in your language. The point of the first sentence is to get the prospect to read the second sentence. And the next sentence. And the next.


On LinkedIn, a 'character' can be a letter, number, space, and punctuation. The current LinkedIn set up and design of a profile only shows the first two lines of your Summary or About section to the reader. The reader will then have to click on SEE MORE to see the rest. So, the two-liner opening is only about 200-250 characters (or about 25-42 words). Make sure you use these words to write a compelling opening.
How To Tell Your #workstory from LinkedIn

Source: https://www.market-connections.net/blog/linkedin-summary

About the Author

Mandy Fard is a Certified Professional Resume Writer (CPRW, CMRW) and Recruiter with decades of experience in assisting job seekers, working directly with employers in multiple industries, and writing proven-effective resumes.
 
Feel free to connect with Mandy Fard on LinkedIn: 
https://www.linkedin.com/in/mandyfard/
 
Please follow Market-Connections Resume Services on LinkedIn:
https://www.linkedin.com/company/market-connections-resume-services.com

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How to use LinkedIn

9/10/2019

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Offering LinkedIn best practices by a LinkedIn expert
Expert advice on how to use LinkedIn
LinkedIn Strategies September 10, 2019
How to use LinkedIn

I am on LinkedIn. Now what?

Do you wonder how to use LinkedIn TO ADD VALUE to your career or job search? Do you know how to use it to lead you to results?

LinkedIn can be an excellent resource for new business development or for job searching. Following a recent blog post about LinkedIn Settings in 2019, this post is an infographic on How to use to LinkedIn for job searching or for new business development purposes.

When it comes to posting your resume online, your privacy is of utmost importance. It may be a good idea to learn how to protect your privacy on LinkedIn as well.
​
Follow the steps in the infographic above and you will discover an amazing professional platform to catapult your career and you will broaden your perspective about this great professional resource; plus, it’s free! 
A picutre showing top 1% rankings on LinkedIn in both Industry and Network categories
Recruiter's advice on how to use LinkedIn
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Expert LinkedIn Advice 2019 - Part 01

8/29/2019

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Expert LinkedIn Advice - Part 01
Expert LinkedIn Advice - Part 1 - Picture 01
LinkedIn Strategies August 29, 2019
Expert LinkedIn Advice 2019 - Part 01

Upload resume to LinkedIn

How to protect your info on LinkedIn

​Normally, when you are setting up your LinkedIn privacy settings, you’re selecting the audience you want to be able to see your LinkedIn profile. But there is one new LinkedIn setting that you will want to select to ensure that LinkedIn doesn’t share your content.

When Microsoft purchased LinkedIn in 2016, the integration of the social media platform with Microsoft’s products was alluded to in the announcement. In an internal memo published on TechCrunch.com, LinkedIn CEO Jeff Weiner identified some specific areas where the two companies would work together. These included:
​
  • LinkedIn identity and network in Microsoft Outlook and the Office Suite.
  • Enabling members drafting résumés in Word to update their profiles, and discover and apply to jobs on LinkedIn.

With the announcement of a new Microsoft Word feature called “Resume Assistant,” that integration is becoming even more apparent. When this feature is enabled, it shows what other people in similar roles say about themselves in their LinkedIn profiles, allowing users of the word processing software to incorporate that content directly into the résumé they are creating for themselves.

While it has always been possible to view profiles of individuals in similar roles for inspiration when constructing your résumé, LinkedIn Headline, and profile content, this new feature allows users to directly copy content from other peoples’ LinkedIn profiles. And, in fact, it is encouraged by Microsoft/LinkedIn.

Fortunately, with the introduction of this new feature, LinkedIn has also recently added a new privacy setting to allow you to omit your LinkedIn profile from showing up in Microsoft Word’s Resume Assistant.

Disabling the sharing function makes it harder for others to “plagiarize” your LinkedIn content — whether you wrote it yourself, or had assistance from a professional résumé writer.
​
One of the best things you can do to keep your content from being plagiarized is to make it uniquely about you and branding yourself so distinctively that your content couldn’t possibly be used to describe anyone else but you!

​Step 01: Click “Me” on Your LinkedIn Profile

Expert LinkedIn Advice Step 01
Expert LinkedIn Advice Step 01
  • Here’s how to turn on the LinkedIn privacy setting to disable Resume Assistant.
  • When logged into your desktop LinkedIn account click on “Me.”
  • Look for instructions on how to do this on your mobile device, listed after Step 7.

​Step 02: Find “Settings & Privacy”

Expert LinkedIn Advice Step 02
Expert LinkedIn Advice Step 02
Click “Settings & Privacy.”

​Step 03: Click “Privacy”

Expert LinkedIn Advice Step 03
Expert LinkedIn Advice Step 03

Step 04: Scroll Down to “Data Privacy and Advertising” Section

Expert LinkedIn Advice Step 03
Expert LinkedIn Advice Step 04

Step 05: Click on Microsoft Word 

The default setting is “Yes” — “Allow Microsoft Word to display work experience descriptions from your profile to users of Resume Assistant.”
Expert LinkedIn Advice Step 05-A
Expert LinkedIn Advice Step 05-A
Expert LinkedIn Advice Step 05-B
Expert LinkedIn Advice Step 05-B

​Step 06: Slide From the Default “Yes” to “No”

Changing the setting to “No” keeps LinkedIn from sharing your descriptions with Microsoft Word users.
Expert LinkedIn Advice Step 06
Expert LinkedIn Advice Step 06

​Step 07: Resume Assistant Integration

Expert LinkedIn Advice Step 07-A
Expert LinkedIn Advice Step 07-A
Here is LinkedIn’s explanation of the Resume Assistant integration.

Note: Even though you have disabled the sharing of your content with the Resume Assistant, LinkedIn’s Privacy Policy and Terms of Service explicitly warn users that the information that you share can be seen, copied, and used by other members.
​
One of the best things you can do to keep your content from being plagiarized is to make it uniquely about you — branding yourself so distinctively that your content couldn’t possibly be used to describe anyone else but you!
Expert LinkedIn Advice Step 07-B
Expert LinkedIn Advice Step 07-B

Step 08: Changing This Setting in the LinkedIn Mobile App

You can also change this setting in the LinkedIn mobile app.

In the app, go to the “Settings” gear in the upper right-hand corner and click “Privacy.” Scroll down to “Microsoft Word” and display the setting. Change the slider to “No.” Resume Assistant is a new feature that is only available to Office 365 subscribers who are part of the “Office Insider” program. Resume Assistant pulls suggested skills and work experience descriptions from LinkedIn profiles when the Resume Assistant setting is set to “Yes.”
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