Six new features on LinkedIn in 2020

LinkedIn Strategies February 26, 2020

Six new features on LinkedIn in 2020

New LinkedIn Profile and Page Updates to Boost Visibility and Engagement

​LinkedIn continues to evolve as the world’s largest professional networking platform, regularly introducing tools designed to enhance visibility, engagement, and career growth. In 2020, LinkedIn rolled out six powerful new features for Profiles and Pages that help professionals, freelancers, and businesses strengthen their online presence and build more meaningful connections.

Three New Features for LinkedIn "Profiles"

On LinkedIn, your posts and connections are the main ways to get noticed on the professional social media platform. However, LinkedIn recently unveiled three new features on its website that can help you enjoy more relevance on the platform. ​

1. List Your Services Based on Location

Following the introduction of this new feature, LinkedIn users can now filter search results based on the location of the service provider. LinkedIn advises users to enable the “showcase services you offer” option on their profile to be visible in searches and to also highlight such services as open for business. Additionally, you can also indicate where exactly you offer these services and if you are willing to work remotely. LinkedIn is promoting this feature as another way for freelancers and businesses to get new clients.​

2. Participate in a LinkedIn Skill Test

LinkedIn is introducing a new feature called a “Skill Assessment” feature. This feature allows users to take a test in a particular skill and earn a badge if they prove their proficiency. The test is usually comprised of 15-20 questions based on the skill being tested, and questions have to be answered in a specific time.

Currently, there is a limited list of skills that users can earn badges in, and most of them are based on popular business software like Adobe Acrobat, Microsoft Excel, Microsoft PowerPoint, and Microsoft Project. Users can also get proficiency badges in AutoCAD, JavaScript, AWS, C++, XML, Hadoop, Ruby, AWS, HTML, and the likes. LinkedIn has indicated a willingness to expand this list in the future.
Note that not all LinkedIn users can access the Skill Assessment feature yet.​

3. Take Advantage of LinkedIn’s New Event Feature

Promoting events through the Event Feature can be a practical method of fostering communication in your network. For instance, you can use the event feed to communicate with attendees, and also ask attendees to connect with you on LinkedIn.
​
Again, attendees to your event can now send invitations (if granted access) which can grow your network. Any user can join events, but not all users can create one yet.

Three New Exciting Features for LinkedIn "Pages"

The three new features being added to LinkedIn Company Pages are geared at fostering stronger relationships amongst followers and increasing community engagement.

According to the professional social media platform, more than 50 million companies now use Pages globally, and LinkedIn will regularly update features quarterly.

Some of the most recent updates include “LinkedIn Live” integration, “Invite To Follow”, and new “posting options”.​

1. Invite to follow

​To enhance the growth of their following, Page managers can invite top profile connections to follow their Page. Moreover, users that would not like to receive such invites can opt-out from them.​

2. Stream with LinkedIn Live

​Previously reserved for only personal profiles, LinkedIn Pages can now enjoy the live broadcast and streaming feature. LinkedIn believes that this feature can generate more than 24X more comments and 7X more reactions than conventional video posts. To enable this feature, Page managers will need to request access to use this feature via LinkedIn Live .

3. Post as a Member or Page

Users can now use a toggle switch on their Home page to switch between posting content as an organization or individual. In the past, users had to separately access their Page to publish under it. Currently, users can manage and publish posts from the same dashboard.

Final Thought

These six new LinkedIn features provide powerful opportunities for professionals and organizations to increase visibility, strengthen engagement, and showcase expertise. Whether you are a job seeker, freelancer, or business owner, understanding and leveraging these tools can give you a competitive edge in today’s digital professional landscape.

Please contact Mandy Fard at Market-Connections Professional Resume Writing Services, if you need help with resume writing, interview coaching, or LinkedIn profile optimization.

About the Author

As the founder of Market-Connections Professional Resume Writing Services, the primary author of this award-winning blog, and a two-time certified resume writer (CPRW, CMRW), Mandy Fard draws upon her extensive background as a LinkedIn Recruiter and Executive Resume Writer to empower job seekers. Based in Los Angeles, Mandy specializes in providing 'insider' recruitment perspectives that most candidates never get to see.
 
Having personally reviewed thousands of resumes, Mandy understands the precise nuances that capture a hiring manager’s attention. Through her writing, she simplifies the modern hiring landscape by sharing proven techniques for job searching, resume writing, interviewing, working with recruiters, and personal branding. Her goal is to equip professionals with the tools and confidence needed to navigate the Los Angeles job market and land their dream jobs faster.​