How To Be Found Fast On LinkedIn

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LinkedIn Strategies July 19, 2020

How To Be Found Fast On LinkedIn

How to be found fast on LinkedIn

Learning LinkedIn

A significant point of using social media, LinkedIn in particular, is so that your target audience finds you. Simply creating a profile isn’t enough to help your audience find you. But there are some tips that you can use to make it more likely to be found.

• CREATE A CUSTOMIZED URL – On your profile you have an opportunity to create a customized URL that you can use in your signature lines, on your website, and in other places to have a way to link to your profile. But, it’s also a good way to find you. If you create a URL that helps people find you by using a keyword, you’re that much more likely to be found.

 

• CUSTOMIZE YOUR WEBSITE LINKS – LinkedIn allows you to include website links. Make sure to take advantage of this feature, if you have a website or a blog. Remember, SEO is always an important component to consider if you want to be found on LinkedIn.

 

• CREATE KEYWORD-RICH HEADLINES – Under your name, is a spot for you to create a headline. Some people use sentences or their current job title, but if you want to be found faster, it’s important instead to use keywords that describe what you do instead of a job description or title. Writing your favorite quote or including uplifting messages (i.e.: Carpe Diem, or Life is beautiful, etc.) will not help you be found AT ALL.

 

• USE KEYWORDS IN THE ABOUT SECTION – Under your photograph, name, and headline, is an area that is called ABOUT. Until recently, it used to be called SUMMARY. This area is best for introducing yourself to your audience. The first few lines are very important in terms of grabbing your audience's attention. The keywords are great for the search engines but also great for the human eye which prefers to speed-read or scan.

 

• USE KEYWORDS IN YOUR EXPERIENCE SECTION – In the section where you input your work experience, it’s important to use keywords there too. Keywords will describe the expertise that you have and help people find you on LinkedIn.com. Do not leave your job descriptions blank. If you only enter your company name, dates, and title, you are not helping your profile be found any faster or even easier.

 

• TURN OFF PRIVACY FEATURES – This is key if you want to be found on LinkedIn.com or any social media for that matter. Check your Privacy settings to ensure that all privacy features are turned off so that anyone can locate you on LinkedIn.com. Read them closely and remember that they are written for everyone to understand and not in a complicated way. You are required to read and understand your options carefully, so that you remain in control of your own profile and its content.

 

• SIGNAL YOUR AVAILABILITY FOR WORK – LinkedIn offers you a feature whereby you can announce your availability to recruiters and others. Take advantage of this feature immediately, as it is one of the easiest and most important things you can do for yourself if you must be found quickly.

 

• JOIN RELEVANT GROUPS – Groups on LinkedIn.com are excellent ways to get found. You are advised to join multiple groups to be found by your target audience. However, only join a few at a time so that you can participate in the groups. Don't join all of them in one day.

 
Being found on LinkedIn.com is a great way to improve your career, expand your business, and promote your products and services.  Be sure to do it right and you will have a lot of fun along the way.

Mandy Fard - CPRW, CMRW

About the author

Mandy Fard is a Certified Professional Resume Writer (CPRW, CMRW) and Recruiter with decades of experience in assisting job seekers, working directly with employers in multiple industries, and writing proven-effective resumes.

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