LinkedIn ABOUT SectionThe “ABOUT” section of your LinkedIn profile is a vital part of your LinkedIn presence. The ABOUT section on LinkedIn used to be called LinkedIn Summary and it was recently renamed to ABOUT section. Another very important part of your profile is your Linkedin Headline. Some online marketing gurus believe that your LinkedIn Headline is one of your most valuable pieces of online real estate. That's why we should all invest the time to learn how to write a good LinkedIn Headline. You have 2,600 characters to give readers a snapshot of who you are. This can total about 450 to 500 words. It can compare to almost one full page in MS Word, using size 12 fonts. When looking at the LinkedIn profile on a desktop computer, first 2-3 lines of the ABOUT section will be visible with a “see more” link. When someone is using the LinkedIn app on their mobile phone, only the first six to ten words of your ABOUT section will appear. So, the first 2-3 lines must instantly get your prospects interested in your profile — or, even better, get them excited about reading the rest of your profile. LinkedIn ABOUT IdeasHow do you add more value to the company, or solve problems better than other job candidates? Your LinkedIn ABOUT section can set you apart from other job seekers on LinkedIn by demonstrating that you understand what employers want — and what you have to offer that meets that need. Address these questions:
LinkedIn TipsWrite naturally and conversationally. In contrast to your résumé, you should use pronouns in your LinkedIn ABOUT section. Speak in the first person, not third person. (“I did such-and-such.”) Write as if you’re speaking to an individual reader. Make it personal. Be sure to emphasize outcomes — as well as what makes you uniquely qualified to do the job you do. Try to find a common thread through your work. Then, once you have a theme, use storytelling principles to write your summary as a narrative. Have a beginning, a middle, and an end. Your LinkedIn ABOUT section can be anywhere from a few sentences up to a few paragraphs. But don’t waste any words — make the most dramatic, powerful, attention-getting statement you can. Don’t use any more words than is necessary, and don’t be overly flowery in your language. LinkedIn ABOUT Section ExampleNotice the format:
The point of the first sentence is to get the prospect to read the second sentence. And the next sentence. And the next. Be conversational and informal in your tone. Use contractions (“you’re” instead of “you are”). Every word counts! And pay attention to grammar and spelling. Make sure there are no mistakes in your profile. Re-read and edit it. Have a colleague, friend, or spouse read it. Copy-and-paste it into a word processing program and run a spell-check on it. You can also use asterisks, dashes, hyphens, and other keyboard characters to format the ABOUT section and make it easier to read. Using these strategies, you can develop a LinkedIn ABOUT section that will lead to job opportunities, contacts from prospective employers and recruiters, and increased visibility online for your job search. ABOUT THE AUTHORMandy Fard is a Certified Professional Resume Writer (CPRW, CMRW) and Recruiter with decades of experience in assisting job seekers, working directly with employers in multiple industries, and writing proven-effective resumes. |
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AuthorMandy Fard is a Certified Professional Resume Writer (CPRW, CMRW) and Recruiter with decades of experience in assisting job seekers, working directly with employers in multiple industries, and writing proven-effective resumes. Archives
October 2024
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